by Gayle Bartos-Pool

Introduction

 

Ask a writer what is the hardest part about writing and he or she will probably say either editing or marketing. Fortunately, all the large publishing companies and small houses have scads of editors who love to help you edit your work into the next blockbuster novel and there are hundreds of staff publicists who will market your book to all the bookstores…

NEWS FLASH. That first paragraph was 99 percent fiction, my writer friends. First, there are only a handful of large publishing companies left. Many publishing companies have either downsized or closed. And small publishers are hanging on by their fingernails. As you undoubtedly guessed, some horrible plague has hit the country and people have lost the ability (or desire) to read. (Sorry, the plague part is fiction, too. But the lack of readers is becoming truer and truer. That’s a reality. But I have heard rumors that there might be a comeback in readership because young people are getting bored with their iPads and SmartPhones and other computer gadgets and have returned to reading. Let’s hope that’s true.)

As for scads of editors available to help you whip your novel into shape if you do land a publisher, that privilege goes to the top five percent of the authors under contract to those last few publishing houses in existence. The other ninety-five percent and basically all the writers with smaller houses are usually asked to furnish a finished manuscript with every typo fixed and every misspelled word corrected. And don’t forget, you will have to make sure you have used the correct punctuation. If you’re lucky enough to find a small or medium size publisher who will glance at your work and run an editing pencil over it, lucky you.

I have read big-name authors’ works and books by those a little further down the food chain that had numerous errors in them. I wasn’t looking for errors; they were just that noticeable. Many editors either have left the business or have been terminated because publishers don’t have the money to pay them anymore. (Perhaps that is because the price of hardback books has gone up, but the sales of books has gone down due to lack of readers and the profit margin is dwindling.) Or perhaps they don’t see the advantage in putting out a better product. For the life of me, I can’t understand putting out an inferior product and hoping nobody notices.

As for a marketing staff to get your books into bookstores and libraries, publishers have a limited budget to push your book into large chain bookstores… if you can find a brick and mortar bookstore anywhere. Many of the smaller bookstores in my area which is Southern California (That’s Los Angeles.), have closed. But the big name publishers have a game plan. They will put your book in their catalog and try to sell it to those retailers who take books, but only for a short period of time. That means three-four, maybe six months. Then the publisher takes it off their list and they go on to the next handful of writers they have signed and they try to sell their books.

The window of opportunity is very short. And once it’s over, and unless your book grabs the attention of the media or a film company or you hit the Ten Most Wanted list and you become a household name, your book fades away.

If this sounds depressing… It is. But that doesn’t mean you should turn out an inferior product because the chance of selling it to a publisher is small and why bother? Of course you want to bother. It’s your baby and you want to turn out the best product you possibly can even if you do all the work.

So let’s discuss the first job I mentioned: Editing. Remember, in a gem there are many facets you need to polish. I’ll cover Marketing in a separate blog post.

Whether you are self-published or you are with an established publishing firm, you have to do that editing yourself, or at least most of it. Then, if you’re lucky, you will have writer-friends who will help you with your book. Or maybe you know an English professor from the local college who will do you a favor. Maybe you will have to slip her a few bucks to do the work, but it will get done. At least the roughest areas will be polished. But without a line editor or continuity editor or a person who knows what sounds good and what sells, you will still have a diamond-in-the-rough.

So how much editing is necessary? How high is up? I don’t mean to be sarcastic, just realistic. If you write on a computer, do your first draft even if it takes you years. Yes, years. Usually first time writers take two, five, even ten years to write their first book. It gets easier after the first one.

Whether you write a chapter and then go back over it and over it ad nauseam, and then another chapter and another, or write out the entire thing, warts and all, in one fell swoop, you now have a first draft. It’s the big wad of clay that you need to shape or the rough rock that you have to file and polish in order to get to the gem inside.

Let’s take this section by section.

 

Polishing the Gem

Part One: Know Your Characters

 

Something I do while writing every book or short story is keep a List of Characters that tells me their name and a short description of who they are and the role they play in the story. This helps me remember that the antiques dealer is named Lloyd Fowler and not Raymond Fowler. (I just caught this mistake while editing my most recent publication, but that’s why I keep a character sheet.)

When I go through the first editing phase, I refer to that list to make sure I have everybody’s name right. It gives me the opportunity to check and make sure I don’t have two people with the same last name. (I did this in the latest book, too. I changed one of those names.)

The Character List also shows me if I have too many characters with the same letter beginning their name. I might have a Kari and a Kirby, but they are minor characters and they don’t interact, so I left them as is. But I don’t want a Maisie, Margaret, Minnie, and Marvin showing up at the same time and place. It’s too confusing. There is an Alphabet at the bottom of the Character List. I circle the first letter of the name they most often go by so I don’t have too many names beginning with the same letter.

Invariably an errant name will slip past you while writing that first draft, but hopefully you will catch the error when you begin the editing process. That’s why you keep the Character List with you and update it in case you change a name along the way.

There is another reason why this Character List is so important. Say you write a book and it takes off and you want to write a sequel or a trilogy or a series. How are you going to remember all the people your main characters met in book one if you don’t have a list of Who’s Who? And you need to have a similar list for each subsequent book.

Along with the Character List, I highly recommend writing a brief biography for each of your main characters, especially your principle character. This not only lets you chronicle the character’s hair color, age, height and weight, but it also records character traits, education, and job history.

 

Parts Two & Three – Keeping Track of Time & Line by Line – will be coming up in another few weeks.

 

Where Ideas for Novel Begin

by Janet Elizabeth Lynn

My husband, Will Zeilinger and I co-write the Skylar Drake Mysteries, a hardboiled detective series that takes the reader to 1950s Los Angeles and other areas of the west. Our new book, GAME TOWN, is set in Hollywood and exposes a scandal that rocks the toy companies in Los Angeles.

While doing in-depth research into 1950s Hollywood, we came across news that amazed us! Because of the glitz and riches of old Hollywood we wanted to provide the feel of it. The only way to do that was to go to Hollywood and find what we needed.

All authors will give you a myriad of answers when you ask, “Where do you get your ideas?”  And we also give many ways in which we get ideas for our plots, sub plots, characters, and locations, which can be just about anywhere.

As a co-author we agree on location first when we start a new novel, then comes the murders, victims and culprits. In GAME TOWN, we worked backward for some reason. We had the murder, victim and culprit, and lastly we decided where. Hollywood. But exactly where we weren’t sure.  We live about forty miles south of Hollywood and go quite often to events, affairs and for pleasure. So we are very familiar with the area, but exactly where…we didn’t know. FIELD TRIP shouted in our ears.

 

We took the train to Hollywood, and began in the heart of it, Hollywood Blvd and Highland, right in front of the Chinese Theatre. We walked round among the street performers, gawking visitors and local business people. It was typical beautiful day in Hollywood, but nothing shouted out at us…until. We happened to come across the Egyptian Theatre with its beautiful Egyptian themed frescoes and statues. We noticed a red carpet had been set up for an event that evening… and it was heavily guarded.

As we walked around, both of us kept looking back at the red carpet setup. Will said, “There has to be something we can use here.”

We both looked back at the red carpet, looked at each other and realized, Hollywood is known for its red carpet affairs, and various award shows.

We found a small park and began to research the 1957 Academy awards and Emmy awards. We discovered they were both held in March and only ten days apart.

“What a great way to begin a novel,” I said. Will agreed. But which one?

We continued walking through the streets of Hollywood looking at other restaurants, and famous sites to include in the book, but the idea of an award ceremony stayed in our head.

It was during the train ride back, I said in passing, “We should use both award ceremonies.”

Will said, “Let’s begin with the Emmys 3/17/57 and end the book with the Academy Award Ceremony 3/27/57. After all it is Hollywood.”

It was perfect.

So the moral of the story is: When you’re stuck for an idea, go for a walk, and visit locations that are similar or the actual location of your story to get great ideas and scenes.

GAME TOWN is the fifth and final book in the series and yes… we are still married!

Website:  Janet Elizabeth Lynn     http://www.janetlynnauthor.com

Website:  Will Zeilinger                  http://www.willzeilingerauthor.com

 

 

 

Posted for our good friends, Janet and Will, by G.B. Pool. Good luck with the new book.

by Linda O. Johnston       

 I was a shy kid. 

I stumbled when teachers called on me in classrooms from elementary school through high school, and seldom raised my hand to provide an answer.  I could, however, be someone else on stage and so I managed to do okay acting in a play.

When I was about to graduate from high school, one of my English teachers called me into her office and warned me I would never be successful, since I couldn’t talk in class.

Even so, I did okay in undergraduate school.  But when I went to law school and had to participate in moot court, I was advised to join Toastmasters.

That worked–or at least well enough so I had no problem passing even my litigation-oriented classes, even though I intended to become a transactional attorney.

And all this time, I had started my writing and kept on going.

Flash forward quite a few years.  I eventually started having novels published.  I loved it!  But I also learned that part of attempting to be successful was that you had to get out there and publicize your books.  And so, I started volunteering for panels first, then gave talks on my own.  Somehow, I managed to get through them.

And now?  Well, now I’m fine getting up in front of a group and talking, particularly about my writing and the genres I write in.  Which is fortunate.  Last weekend, I attended California Dreamin’, a local romance writers’ conference held every two years.  I had already registered and planned to attend.

But then, on Thursday, I received an email.  Could I please give a talk on my own on Saturday?  A person who’d planned to attend and provide a talk on cozy mysteries and romance novels was unfortunately ill, and they needed me to substitute for her.

Two days to prepare for a one-hour speech.  Could I get it prepared?  Could I actually present it in front of a group? 

Yes!  In fact, I’d started doing talks and panels long enough ago now that I just had to do a search on my computer and find notes for a talk I’d given a few years ago that I updated.

I think my talk went over well.  I enjoyed giving it, and my audience seemed engaged and asked good, pertinent questions–which I could answer without referring to my notes the way I needed to when I started out.

So am I shy any more?  I don’t think so, at least not externally.  And I have learned my lesson.  If you’re going to be a writer, it definitely helps to deal with any shyness you have and, preferably, get over it.

How shy are you?

I have just returned from a long weekend in Vancouver – as you do. I went up there for the Left Coast Crime Writers’ Conference, A Whale of a Crime!

 

The air was fresh with Spring promise and the weather mild – after much cold and rain, I am told. It was expensive. All the attendees were moaning about this – until some of us found a hidden MacDonald’s and the Canadian equivalent, Tim Horton’s. But the local people and hotel staff were very friendly and helpful as we rushed from lectures to book-signings at the Hyatt Regency Hotel in downtown Vancouver, just a few blocks from the waterfront.  What’s not to like?

 

It was great to discover so many authors – mostly Canadian – new to me.

A Keynote speaker was British-born Maureen Jennings who emigrated to Canada as a teenager. She is now one of their most successful writers and author of the Detective Murdoch mystery series and, since 2007, a highly popular television series, Murdoch Mysteries.

 

Welsh-born Cathy Ace was Toastmaster. Now a Canadian resident, Cathy created the highly popular series of books about the WISE all-women detective agency solving cases in Wales – and eight books about criminal psychologist sleuth Cait Morgan.

 

Ghost of Honor was the late Canadian author, Laurali Rose Wright, winner of several awards for her mystery novels, who died in 2001. There was a special tribute to the late Sue Grafton, too. American Guest of Honor was cowboy author C.J. Box – who never took off  his cowboy hat .

 

It was a great time to meet up with old writer friends like Stephen Buehler, who’s short story is in the new collection Murder-a-Go-Go, novelist-sommelier Nadine Nettmann, now Arizona resident and ex-fellow blogger Kate Thornton, Travis Richardson, Craig Faustus Buck, award-winning Scottish Catriona McPherson, and award-winning Brit Rhys Bowen.

 

There were many readers and book-fans, as well as authors. And there was much talk about getting kids to read. Apparently, today around 65% of children leave school not being able to read properly. I was shocked, as my family devoured books almost as soon as we could totter over to the book shelves. In some homes today, they don’t even have books. So there were discussions about how to help and encourage today’s children to read.

 

Another thing that was pointed out was the lack of children’s and YA books written with boy heroes. Boys need heroes, too. There are plenty of books with princesses and other assorted girl heroines. Most writers have female protagonist and there is a decided lack of boy sleuths and boy role models in today’s books for children and young adults.

 

When I was a kid, we had Enid Blyton’s wonderful adventures of The Famous Five and The Secret Seven: boys and girls solving mysteries on their summer holidays, often at the seaside where there were caves in which to explore, or on a grandparent’s farm. Very wholesome adventures, where these boys and girls meet up each holiday and get caught up in another adventure. But it was girls and boys, with equal focus. Today’s writers seem to focus only on girls.

Okay, fellow writers, how about that? Anyone inspired to remedy this? There’s a whole untapped market out there that publishers and writers could fill.

Another topic that came up during the children’s illiteracy discussions was how important it was to “get them while they’re young.” To guide and encourage children from a very early age to find their own individual path in life. To encourage children to think for themselves, to be curious about different subjects that will stand them in good stead as they grow older. How many of us writers knew from a very young age that this is what we wanted to do?  We just had to pursue other paths for ‘a real job’ to pay the bills – but we knew our ultimate goal, even if we wrote only in stolen hours.

 

Children need exposure to all sorts of different subjects in life – and not have their heads stuck in video games where they speak to no-one and lack person-to-person communication skills. Kids need to communicate with real people of all ages. This gives them confidence to deal with life’s challenges. And what better way to inspire this than through books they read.

 

Children need encouragement. People need encouragement. Some more than others.

I remember being taught to make my bed first thing in the morning. If you just do that each day, you have accomplished something. If you’re so down in the dumps that you think you have done nothing with your life, when you go to bed at night you see a freshly made bed – even if it’s not that neat. You did something that day. It is always the little, almost insignificant things that make the difference. Little things we can build on, little step by little step.

So, here I am surrounded by un-opened mail, half-unpacked luggage from my stolen literary weekend, tired from lack of sleep and jet-lag, with a mound of laundry waiting. I sleepily wonder what to do first? I promised so many new friends made at the Vancouver conference that I would contact them…. and yes, I would get new business cards made, finish my website… Most importantly, finish the second Lottie Topaz book. I have serious reports to write for the Woman’s Club with deadlines of today – for the sorry saga of saving this historic Hollywood landmark that is so close to great success.  I have to write the Writers In Residence Blog. I have a heap of bills to pay. I have nothing to eat in the fridge, so I need to go to Trader Joe’s. It is just getting too much. What was I thinking! I feel such a failure. Where do I start….?

I start by making my bed. There. I’ve accomplished something. Now I feel better. Now for a cup of tea….

 

………………………….

 

One of the first rules of writing I learned was the mantra “Show, don’t Tell”. I’ve lost count of how many times I heard this advice “told”, but ironically, I’ve never been “shown” how to do it. If you agree, read on, for I will “show” you my version of Show, don’t Tell with a demonstration of what I call forensic editing – a way to improve writing line by line, paragraph by paragraph, page by page. And I’m going to use a sample of my own work to illustrate how it’s done.

I’ve never shown a rough draft of my writing to anyone before, but I want to give you real “before and after” examples. Below you’ll find the original version of Page one from my novel, A Petal in the Wind III: The Great War. I’ll guide you through an analysis of its many flaws and correct them using forensic editing. Let’s begin:

Lala Hafstein stepped out of the taxi in front of her house. Still a charming two story stone cottage, she observed, surrounded by blooming rose bushes and bathed in mid-afternoon sunshine. The cherry tree was bare of fruit, but the walnut tree was laden, the plums needed harvesting, and apples and pears would soon ripen on their respective trees. A typical early August day in Bohemia, she thought, even if absolutely nothing else was remotely so.

A sense of déjà vu enveloped her as she clutched her travel satchel to her chest and stepped aside. Her parents entered the house, followed by the driver who assisted in bringing in their travel trunks. Lala went inside as well and looked around. The gilt-framed mirror still hung in the entryway above the walnut cabinet her father had constructed decades ago in his carpentry shop in Prague. The parlor, filled with a mix of old and recent pieces acquired through inheritance and her father’s masterful woodworking skills, was as they’d left it save for a trace of dust. She wondered if Hilde, their maid, had been in for over a week. Her life, like everyone else’s, was interrupted nine days earlier, when Emperor Franz Josef directed the bombing of Belgrade in retaliation for the assassination of his nephew by Serbian nationalists.  #

Yikes!

Consider an ideal page one. The opening sentence functions as the “hello” to the story, grabbing the reader’s attention. The first page must coax you into the first chapter and hold your interest. It should give readers a sense of the who, what, where, when, why and how of the story. Usually the who – your protagonist – is foremost. Page one lays the path to the when and where (is this taking place) and the what (is going on), which eventually leads to the how (the story will play out) and why (it’s important).  This version fails on most accounts.

 

Let’s review the first sentence:

Lala Hafstein stepped out of the taxi in front of her house.

 

The who is clear, the where not so much. We know she’s home, but where is home? What is significant about her coming home? How does that intrigue the reader?

 

This opening line is neither dramatic nor engaging.

 

The rest of the first paragraph provides some setting details with imagery. We learn where, in Bohemia, and when this takes place, August. But with summer fruit at its peak and fall fruit soon to harvest, readers might figure out this must be late summer anyway. Not until the end of the paragraph’s final line, …even if absolutely nothing else was remotely so, do we get a hint that all is not what it appears to be. This may be too subtle or cryptic to hook readers.  

 

A dissection of the paragraph shows it’s moving in the right direction, but fails to engage readers. It conveys very little for the valuable real estate it occupies.  

 

The next paragraph shows Lala’s been traveling with her parents. The déjà vu reference harkens back to something that occurred in the first Petal novel. As this is Book III, many readers might not recall this and make the connection. The rest frontloads the page with backstory. The implication, that on the surface things look the same but really aren’t, repeats what was in the first paragraph. And we still don’t know why that is until the end of the page. I knew the bombing of Belgrade marked the actual launch of the first World War, but to readers that reference might be vague; not everyone spent months researching the subject like I did. Worse, I reveal WWI’s onset in an undramatic way, telling rather than showing. Not much of a pay-off for the “things are different now” scenario I imply, nor an irresistible way to end page one.

The opening also falls into a classic trap by limiting Showing to visuals – no scents, no sounds.

 

Now let’s examine how to fix these weaknesses:

 

1- Write an opening line that entices the reader and alludes to what will transpire.

 

Lala Hafstein stepped out of the taxi in front of her house does not accomplish this. My first revision:

 

Lala Hafstein stepped out of the taxi laden with trunks and valises in front of her house.

 

A little better. We surmise she’s been traveling, but we don’t know how she feels upon returning or what her return means, so back to work. My final version of the opening sentence:

 

Relief washed over Lala Hafstein as the taxi laden with trunks and valises came to a stop in front of her family’s house.

 

Relief. That exposes her state of mind. We know what that looks like and feels like. The word captures our interest, puts the rest of the paragraph in perspective, and also mirrors the ending. Woo-hoo, triple points.

 

2- Shore up the sensory details that lead to the teaser at the end of the opening paragraph.

 

I amended it so her parents now exit the taxi with Lala, but I got rid of the procession entering the house. Lala remains outside while the driver unloads the luggage, so I focused on better illustrating the where instead of the home’s interior. What began as a purely visual description:

 

Still a charming two story stone cottage, she observed, surrounded by blooming rose bushes and bathed in mid-afternoon sunshine….  became:    

 

As she inhaled the scent of roses warmed by the afternoon sun, Lala looked over the property. The two-story stone cottage perched on a hill, overlooking rolling plains sectioned by thickets of forest….

 

Adding relatable sensory details beyond visuals, and broadening the setting, vivifies the where.

 

3- Eliminate the repetition and make the reveal about the war’s onset more impactful.

 

Having Lala wonder what the maid experienced, which is third hand information, dulled the impact. The most visceral reveal would be through her first-hand perspective, but Lala wasn’t there. I went with the next best thing, a creative solution based on logic. Curious to know, she would ask, “What was it like here when it began? How did you know?” to someone who was there – the taxi driver. In the final version, Lala does that:

 

The driver understood, for he answered without hesitation. “Church bells, Miss. The church bells rang out.” He stood up and with head bent, took off his cap and held it against his heart as if facing a coffin. “Not just our church bells, but you could hear them ringing off in the distance, from every town and hamlet in the region, ringing for a long, long time. We knew then our empire was at war.”

As he described that moment, Lala could almost hear church bells clanging from near and far.

 

Now we not only understand what has happened, we feel it through the taxi driver’s firsthand account of the moment the war began. By establishing it with sensory detail – in this case, sound – readers, like Lala, can virtually hear the church bells clanging as we listen to the man’s response and see his physical reaction. I can also see readers turning the page to find out what happens next.  

 

 

If you would like to see the first page as published, click on  this link:

Click on “LOOK INSIDE” and scroll to Chapter One. The entire first chapter is available.

Launch Date is Here….

 

The old adage says to keep your friends close and your enemies closer, but what if you don’t know who your friends are?

When the wife of an LAPD captain turns up dead on the pier in Santa Isabel, a relatively peaceful town along the coast in Central California, Police Lieutenant Shelby Ann Webb figures there’s a story there somewhere. She doesn’t realize the backstory will involve not only the captain, but also a big-time operator in illegal drug trafficking, a handful of characters you wouldn’t want to meet in a dark alley, and some people very close to Shelby herself.

 

NOW on Amazon.com

Book is available on Amazon.

     by Jill Amadio

 

Do you spend time each week promoting your books? Many of us loathe having to leave our fascinating work-in-progress and slog through the various social and publicity sites. While there are tons of how-to books out there to provide guidelines, there’s nothing like hearing expertise straight from the horse’s mouth, so to speak.

 

One of the hardest working U.S. publicists with a long list of international fiction and non-fiction clients is Penny Sansevieri. She’s a whiz on how to grab publicity, and writes a free tips blog on her web site, www.amarketingexpert.com.

 

She has written several books on marketing including her latest, “50 Ways to Sell a Sleigh-Load of Books,” and “How to Revise and Re-Release Your Book.”  I wish I had read the latter after my traditional publisher went belly-up and I re-released my mysteries with KDP on amazon. I missed several ways to promote them including asking for reviews from new readers and new Facebook friends. Here are some tips Penny recently revealed:

 

1. Create an eBook. More and more readers buy kindles and iPads.

 

2. Write for popular blogs like The Writers in Residence (sorry, I added that myself!) Social media, said Penny, can be a black hole in effectiveness so choose wisely. Build a fan base by writing a newsletter and/or a blog for your web site. Knowing your core reader through your fan list is a must. You might divide the list into general mailings, fan reviewers, and a super-fan group. If your readers are on Twitter then there is no need to be on Facebook. Time is limited so spend the time and investment finding where your readers are. If social media is part of your overall campaign, don’t spend more than ten percent of your time there. For a quick and easy way to find out where your readers are, follow the big authors in your genre and watch where those authors are investing their social media efforts. This will tell you a lot, especially if they have much engagement on particular sites that you may not have considered using.

• Add content to your amazon.com author page periodically.

4. Assess the market. An important part of that is your book cover. If your publisher produces one you don’t like, complain.
5. Give yourself time for your book to get some traction. Allow at least 90 days to get reviews and gain exposure.
6. If your settings are real places, set up library and bookstore events there. Or find a similar setting and compare them, and target their local media.
7. Call radio stations weeks ahead to set up phone interviews.
8. Set up virtual events. For instance, if you have a book, say a YA that resonates with schools, you could do Skype events, which are very popular with schools, or Skype events for book clubs.
9. For indie authors in general the best way to maximize exposure is to take a hard and realistic look at who your core readership is.
10. Personal recommendations are 95 percent of books sold and are the best and most powerful marketing you can have. However, only three percent of readers will review your book without any prompting. Solution? Include back matter asking for a book review, or to contact you directly, plus a reader letter that asks for sign-ups.
11. Send out ARCs. Amazon will be doing them soon so authors can order copies. Or send out review copies of your manuscript nicely set up like book pages when your book is 90 percent complete. Include high-profile bloggers and media.
12. Following other authors is a terrific way to share your recommendations and network. Help big authors with launches by sharing their newest titles in your social feed. Share content, and, guess what, when it comes time for you to promote the book, they’ll be sharing your stuff too.

 

Penny told me that she loves giveaways whether you’re doing a Goodreads giveaway or an eBook promotion. As an indie author you have full control of your book’s success. How about discounts on your books? This is called ‘stacking’ and quite literally refers to the piling up of multiple promotional opportunities that are important to an indie author. Once your discount eBook price and dates are set, it doesn’t stop there. Research all the opportunities available to ensure the discount dates are seen by as many readers (and potential fans) as possible. Keep it varied and have a mix of both free and paid opportunities.

‘Free’ is a bonus if you don’t have much of a marketing budget. Submit your promo to all of the free sites you can find since placement isn’t guaranteed. Remember, it’s easy on the bank account, so embrace the legwork. Paid opportunities vary in pricing but no matter what, if they charge you, you get what you pay for, so you can count on that exposure. Have a budget for every discount eBook promotion you can do, however small. For the amount of quality exposure to real readers, Penny suggests a budget of between $50-$100 if you’re doing book promotions once a quarter. As for a discount price for your book, aim for no more than $1.99 if you can’t offer it for free, Keep it at that price for five days.

Marketing sites online include many to which you can submit discounted books. They include BookBub which is the Holy Grail. They are tough to get into so submit every month no matter what, because the time you do get up on that site is a different level of book marketing. Also, Free Kindle Books & Tips has a free author newsletter; other sites include Frugal Freebies; Indie Book of the Day, and StoryFinds. Paid sites include Awesome Gang that also has an interview option; Book Bassett that includes an indie author guest post; Bargain Booksy; BookGorilla; eBooksHabit for paid and free options; Digital Book Today, paid and free, and two other paid sites, Booklemur, and BookGoodies.

 

That’s an awful lot of advice from a real pro, so I shall end this blog, fellow authors, and get myself in gear to follow as much as I can. Still, I would much rather be writing my next mystery!

 

(Posted by G.B. Pool for Jill Amadio.)

by M.M. Gornell

My post’s title[i] was intended to garner interest, and if it did get your interest—hope it’s not too much of a disappointment that I’m referring to having a protagonist with a different gender than one’s self.

I recently had a “writing surprise” on my winding writing-trail-adventure. Which in turn led to my gender thoughts… And here’s the path of how I got here:

• I’ve been working over a year on a third Rhodes novel, finally finished it, but during rewriting/editing several weeks ago, decided I didn’t like it. This is a completely new writing-happening for me. Especially at this point in a work. Why didn’t I dump it a long time ago? What was this new perspective that turned me off? Most probably, I will revisit one day with these very questions, but for now, Rhodes – The Caretakers is now a lonely file on my backup drive—maybe never to be seen again.

It’s a strange feeling, having really enjoyed writing the story for so long—then dumping it out of the blue. Nonetheless, I’ve moved on to a new novel.

• Rosemary Lord’s post on de-cluttering a month ago really hit home when I tried to open a file cabinet drawer, and it got stuck on the hinges because the drawer was too full with to-be-filed “important stuff” jammed into it. Then an hour (exaggeration) down the road later of wrestling with it, accompanied with a few choice words, I finally got it open. As it turned out, the offending paper contained notes from a panel G.B. Pool invited me to participate on back in 2012[ii] (I think at the Burbank Library).

The notes I found sounded good, but I can’t remember what I actually rambled on about (get nervous and have a hard time trying to speak and think at the same time—and can’t rewrite and edit like with writing) I do remember having great panel compatriots who were very kind, gracious, and carried the panel through quite well.

• Here’s the convergence back to sex on this particular winding road. The novel I’m working on—after abandoning The Caretakers—has a female protagonist. And, the novel is written by a fictitious male ghostwriter (who has promised his client to write from the female protagonist’s POV since she is supplying him with the novel’s material.) POV shifts are rather tricky, but it’s fun-so far…

The overall writing impact—some of my favorite male protagonists written by women(outside of my Writers in Residence female writing friend’s wonderful male protagonists), are Adam Dalgliesh, Hercule Poirot, Tom Barnaby, and Roderick Alleyn. So what is the key to P.D. James, Agatha Christie, Caroline Graham, and Ngaio Marsh’s successful portrayal of the opposite sex?

Talent, artistic writing ability, or learned craft? [iii]. Right now, I’m thinking it’s the ability to get inside a character’s head, then convey how they’re seeing the world to a reader—no matter their sex. Seeing the world and experiencing your story from inside, looking out…rather than the perspective of looking from the outside at the events occurring around them.

Said in another and hands-on way, I wrote a sentence recently in this new novel, reread it, then said to myself—wow, that sounds like Leiv (former male protagonist), not like my new protagonist, LydiaRose. So what was wrong with it? I ended up deciding nothing. For in this particular scene it was a typical windblown desert day—and looking out—it would be the same, no matter the character’s gender. I’m thinking writing this book is going to push me as a writer, and getting it right isn’t something I can get from reading a writing book—rather, from writing experience.

I guess, my bottom line here is, trying something new is an excellent way to further hone your craft. And writing from opposite sex perspectives might be an excellent topic to think about…

As always, would love to hear your thoughts about writing, and heading out into new writing adventures.

Happy Writing trails!

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[i] Last week, G.B. Pool wrote an excellent post on titles!

[ii]It was a mystery writer panel with Robert Fate, Mike Mallory, G.B. Pool, Kate Thornton, and moi. All panel member wrote a main character of the opposite sex.

[iii] Art vs craft is a topic I’ve also often heard discussed among potters.

The Title of a novel or short story might seem like the first thing a writer thinks about before launching into the actual writing. Sometimes a title pops into the writer’s head before even a plot is considered. It’s happened to me many times. I have a file called Bits and Pieces with random titles and snatches of plots in it. Sometimes they’re written on a scrap of paper and stuffed in the folder because the idea caught my fancy with nothing more than a sentence stating what I thought that title might mean or the story behind it might be about. And once in a while it’s just the title.

Here’s an example of what I mean: After Christmas several years ago I was looking through the half-priced ornaments on sale at a local hardware store and found one in the shape of a dragon no more than three inches tall. He was rubbery, not made of glass, but he was kind of cute, and so I bought him and took him home. Then on a walk one day around the same time, I found a small, sparkly thing on the ground. It was probably for a girl’s ponytail, but I picked it up and brought it home, too. I’m into miniatures and doll houses and to me the sparkly thing looked like a Christmas wreath. Not knowing what to do with it, I spotted the dragon and slipped it around his neck. Now the dragon looked very Christmassy.

I took him upstairs and set him on the roof of the Christmas castle I had built years ago and even wrote a story about called Bearnard’s Christmas. Looking at the little guy there on the roof, I said to myself: “every castle needs a dragon.” The phrase stayed in my head until I wrote it down and put it in that Bits and Pieces folder. A few years later I wrote the third of my Christmas stories with that as the title and the dragon as the main character.

But a title and a main character aren’t all there is to a story. I had to come up with a plot that incorporated those two pieces, but that’s what writers do. Or at least what we try to do. In my case I had to think about what a dragon might do up at the North Pole since this was to be a Christmas story. I decided to have someone leave a large egg in Santa’s sleigh on Christmas Eve and he has to figure out what to do with it when it hatches and turns into that little dragon. Wizards, magic powders, and a big Polar bear add to the mix. But there was a dilemma: I had to give the dragon some kind of special quality.

But, hey, I am a writer. I write books. I know folks who write books. We really want people, children and adults, to READ. We really are worried that the country is forgetting the value of books, so what better thing for this little guy to do than to “light the fire of imagination” under kids to get them to read when Santa leaves books under the tree on Christmas Eve.

So now I had my story and it all came from a title that popped into my head after finding that very special little dragon.

But not every time do titles and the story click. You might have a great title in your head or in that folder of ideas and you start writing. As often happens, your story takes a detour to a new and exciting place. All of a sudden your story has a life of its own, but now your great title doesn’t fit. But you love the title. Do you keep it anyway?

Of course you do, but for another book or story. The title will wait until you find it a home somewhere else.

So what should a Title do? There are many possibilities.

• The Title can set the stage, in other words, suggest the Genre or Tone of the work. It can tell the prospective reader if the book is Hardboiled Noir or a Romance novel. A book with the title A Killer Among Us won’t be confused with a romance novel that would more likely have a title like Passion in the Gazebo. The book title American Caesar sitting in the History section will attract history buffs. If it were in the Children’s section, it would be totally out of place. If it landed in the Cooking section by mistake readers might think it’s a salad dressing. So a title needs to fit its genre (and its spot on the shelf at the bookstore.)
• The Title can hint at the outcome. After all, the title Gone with the Wind certainly says something about what happened to the Old South after the Civil War. Fahrenheit 451 is an integral part of Ray Bradbury’s classic tale about a future where books are being confiscated and burned. The temperature in the title is the temperature at which books burn. Sometimes these types of titles pop into a writer’s head as he is writing. Or maybe a character says something in the heat of the moment and you realize that is what your story is about and it would make a terrific title. Your characters can sometimes have a mind of their own. So listen to what they say. (I’m quite serious here, in a literary sense, of course.)
• Perhaps the Title will introduce the main character and the continued use of that name will help carry on the series. How many Nancy Drew books have been written that now feature her name above the title? The Chronicles of Narnia use that main title to introduce each subsequent edition. If you are planning to do a series of books utilizing the same main character, you might want to use the character’s name in each of your titles so the reader can locate them on the shelf at the bookstore or find them easily on Amazon. My Chance McCoy short stories use “Chance” in every title. For example: Second Chance (both the collection’s title and one of the stories), “Ghost of a Chance,” “Chance Encounter,” and “Chance of a Lifetime.” Those are just a few of the titles so far. I have a file full of “Chance” titles waiting for a story to go along with it.
• The Title can also be a Goal or Destination. When you start writing a story you should have just such an objective in mind. The main characters and/or the villain might want something. Take Dashiell Hammett’s The Maltese Falcon. Everybody was looking for that black bird. Or maybe the goal is to Kill Bill which is the title of the popular movie by Quentin Tarantino. The title was definitely the objective. And remember, other than wanting to get back to Kansas, Dorothy, with the help of the Scarecrow, Tin Man, and the Cowardly Lion, were all looking for The Wizard of Oz.
• Of course there is always the title that tells you Something Wicked This Way Comes. Ray Bradbury used that exact title for one of his stories. You might want to have your title suggest something looming over the horizon. I utilize that strategy in the titles of a few of my darker short stories: “Shoot Me and Set Me Free,” “A Role to Die For,” “You Can Only Die Twice.”
• Titles can also multitask. My short story “Bloodlust” obviously tells you something unpleasant is lurking within those pages. The title actually captures several points in that single word. First, the title definitely sets the Tone or Genre of the piece. This is obviously not a cozy. And a single word like that acts as a Grabber because it doesn’t need modifiers to get to the point. The title can also Hook the reader with a compelling reason to keep reading, if they are into the darker side of mysteries. But then I do follow up with a dead body at both the beginning and end of the story. That ties the entire thing up in a nice red ribbon.
• Make sure your title pays off in the end. Somewhere in all those words that follow the title should have some relevance to the plot or the point to your story. To see if it does, write a blurb for your story. This can be no longer than the sentence or two like the write-up you see in the TV Guide that describes an upcoming movie. Check those out every time you watch a movie and see how you can boil down your story to a few well-written lines. For my Johnny Casino Series I use the general title and volume number first. Example: The Johnny Casino Casebook 1. But each of the books in the three-book series has its own defining name added. For instance, the first book is called: The Johnny Casino Casebook 1 – Past Imperfect. The short blurb for the book is: “Johnny Casino is a retired P.I. with a past. He just hopes it doesn’t catch up with him.” My Gin Caulfield mystery series doesn’t happen to use her name in the title of each book. I didn’t know it was going to be a three-book series when I started writing the first book. But take the title of the second book in the series: Hedge Bet. The blurb reads as follows: “Is it a bet on the ponies or a high stakes gamble in the stock market that leads to a death at the racetrack and the return of Ginger Caulfield to her former profession as private investigator?” Whether one is gambling in the stock market or at the racetrack, the title is about betting.
• Other than “How To” books in the Self-Help section, loooong titles can be difficult. The movie A Funny Thing Happened on the Way to the Forum has a long title, but it also hints at being slightly funny or at least sarcastic. A long title can be ponderous, pretentious, and maybe even off-putting. Always consider what you are selling and who your audience is.
• Dynamic and memorable titles are often short and pithy. A one word title can speak volumes if it’s the right word. Twilight by Stephenie Meyer. Bram Stoker’s Stephen King’s It. or Orwell’s 1984. I have one book called Caverns. It’s about caverns being carved out by large rats under Chicago. The skyline photo of Chicago on the cover also has a rat in the foreground. Here’s where one word and a cover to match go hand in hand.

 

Of course there are exceptions to rules, but it never hurts to really think about your title to make sure it fits what you are trying to say within those pages.

 

Now let’s think about what a Title should Not do? There are a few things in this category.

• Don’t promise more than you can deliver. The title Everything You Ever Wanted to Know about Sex better be one heck of a comprehensive book or Book One of a twelve volume series. You might be better off calling it Sex for Dummies.
• Don’t promise something and deliver something else. If your title is Roses and Pussycats and it turns out to be a slasher story, you will probably end up with a disgruntled reader. Or if the title is Killer Bees and there are no bees, again your readers will walk away dissatisfied. You will leave them wondering if you knew what you were talking about or worse; they might think they were too dense to understand your brilliant prose. You can bet they won’t be back for a second helping.
• Don’t be “Too Clever by Half.” That old saying means don’t try to be ultra clever in your title because your reader might not understand your joke, point, or subtle pun. Take the title: “A Dyspeptic View of Murder.” I made it up. I have no idea what it means other than you might get an upset stomach somewhere along the line. But it could also mean the reader won’t buy your book because they have no idea what it would be about.

 

Something you might want to do, especially if you have beta readers. Those are folks who will read your final draft before publication. These can be friends, relations, or just a bunch of readers who will give you their two cents on your book. Take their advice with a grain of salt, but do listen. Sometimes they see something or misunderstand something that the majority of your readers might also misunderstand. But while they are giving you a few comments about your book, ask them if the title works. Since they just read the book, they might have some good thoughts on that very subject.

Here is something else to ponder or at least be aware of. Often one’s publisher has other ideas about your title. You might think it’s the best title ever. And it might be. But your publisher has the last word. Suck it up and let them have their way as painful as that may be. If you ever get dropped by your publisher or leave on your own, get back your publishing rights and re-publish it yourself under the title you had originally wanted.

There was a time during the last century when ladies’ magazines and other monthly publications printed short stories. Often these stories were turned into movies. Occasionally the title would be changed when it hit the big screen. “Madman’s Holiday” changed to Crack-Up. This was done to attract a certain kind of audience. It not only fit the era, the 1940s when Noir was hitting its stride, but it looked better on the marquee. Your title should first and foremost grab your audience.

Titles can change if others get a say in the publication; that’s the biz, but as a writer you want to be the first to crown your work with a fitting identity. It also reassures you that you know what your story is about in a few brief words. And it tells the reader what’s in store for them.

Something else that goes hand-in-hand with that all important Title is the Cover. It should also say something about what’s inside. When you are strolling down those bookstore aisles, glance at the covers. What do they tell you? Puppies and cartoon characters might work well in the children’s section; dark and ominous is what crime and murder is all about. A cute and cozy cover might also be about murder and mayhem, but most, if not all of the violence, is off the page. The title can be cute and cozy, too, with maybe an axe sticking out of the knitting basket.

But again, if you have a stubborn publisher who wants another cover than what you had visualized, hopefully your title will capture the reader’s interest.

Think about your audience and what they expect from the genre writing you are doing. Wander through a bookstore, if you can still find one, and look at book covers in the area in which you want to write. What do their titles tell you about what’s inside? Read the blurb on the back of the book and see if the title fits those few very important words.

Remember this: Often the book is not facing out on the bookshelf in the bookstore, so that title should say a lot. Make it sing.