September Memory

by Miko Johnston

When you read this my husband and I will in France for an annual international conference that we’ve attended most years since 1993. All have been wonderful and enriching experiences, but one will always stick out in my memory until my dying day.

We arrived in Grenoble on a warm Saturday and after checking into our hotel, wandered to the main street for dinner. We’d been attending these conferences for enough years to have met and befriended many of the attendees, so when we passed a few of them sitting outside a restaurant they invited us to join them. The organization chairman ordered mussels and white wine for the table.

zan-ilic-WrueFKpTlQs-unsplashSoon waitstaff brought out steaming five-gallon pots filled with briny shellfish, loaves of French bread and bottles of chilled wine – a white Beaujolais, which I’d never heard of before. I took one sip and delighted in its light freshness, its unpretentiousness, like young girls in summer dresses.

More attendees showed up and joined our group, and soon extra tables were added as our numbers grew. We ate and drank, laughed and caught up with each other’s lives as more orange-enameled cast iron pots of mussels emerged from the kitchen, more bread, and more of that innocent young wine.

This was September 8, 2001.

Three days later, as I returned from a morning of hiking up La Bastille hill and riding down the spherical cable cars known as “Les Bulles” (bubbles), I returned to my hotel room shortly after three and turned on the television to CNN. I saw coverage of a plane that had crashed into one of the World Trade Center towers in New York. My first instinct was to blurt, “What the ___?” but before I could get the words out I watched as a second plane hit the other tower.

world-trade-center-67695_960_720Not wanting to be alone, I found my husband and we gathered with other Americans in the lobby, where we watched the horror continue to unfold on a big screen. We gathered in small groups to commiserate. One friend had a brother who worked in the first tower (miraculously, he wasn’t there that day). Another recognized a name from the passenger list of one of the planes that hit the tower – his former boss. All of us were too shocked to respond until he said, “If anyone deserved to go like that, it was that SOB.”

Then the first tower collapsed.

That evening the conference attendees and their guests had been invited to the Hotel de Ville  – the administrative building of the city – for the annual reception hosted by the mayor. It usually involves a brief greeting and welcome, followed by drinks and refreshment. Instead, we gathered with the mayor and city officials in a moment of silence followed by the usual greetings to the attendees, albeit in a more subdued manner.

Then we left, passing the restaurant we’d dined in Saturday night. Someone inquired if they could accommodate our group for dinner. They could, but for our numbers, not outside. They took us to a separate room upstairs.

Once again we gathered, not outside but in a converted attic to eat and talk. You can imagine the conversation. The pots of mussels soon appeared, along with the bread, but not that delicate wine. Every bottle of white Beaujolais was gone, along with our innocence.

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Miko Johnston is the author of the A Petal In The Wind Series, available through Amazon and Barnes and Noble. Miko lives on Whidbey Island in Washington. Contact her at mikojohnstonauthor@gmail.com

 

 

 

This article was posted for Miko Johnston by Jackie Houchin

 

 

 

 

Web Site Ads, Anyone?

by Jill Amadio

How many of us buy site ads to promote our books?

Grinding my teeth at low sales in August I was able to ask a couple of successful authors how they manage to keep their titles before the public. Brenda Novak, who writes the Dr. Evelyn Talbot thrillers, said that one of the publicity tools she uses are book marketing sites.  Although her wallet is somewhat fatter than those of many of us with four million copies of her books sold, Brenda still sends some of her personal advertising dollars to these sites.

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Among her tactics: Organize your own book group on Facebook. It’s free. Offer inexpensive swag such as commemorative pins in exchange for downloading only your book titles from her web site – not the books themselves.

Add a shopping page to your own website to sell T-shirts, mini-totes, Christmas ornaments, etc. Brenda said that it cost her $2,000 initially to set up her online shop and now it is hugely successful. 

Another tactic she uses is to create a Foodie Friday recipe which she cooks and posts on her Facebook and Instagram accounts, including a video.

Book trailers are one of her favorite ways to attract attention although she cautions that changing it regularly is key. To keep costs low (still expensive!!), the video company she contracts with uses stock video for much of the content.

Another tip: offer giveaways – one of her most popular was on Facebook Live in which she read from her books.  

Find a company that sells “scrap” advertising which are spots in major magazines discounted at the last minute. But don’t let the “scrap” description fool you. Brenda says that even discounted, it can cost a bundle. Nevertheless, one she found available was in People magazine, and she is always on the lookout for deadline deals with women’s magazines. 

“Not all marketing endeavors achieve the same goal. Some are more about brand building,” she told me. “I look at marketing my books like a farmer might his fields – it’s what I put into the soil before planting that makes the biggest difference in the end.”

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Away from Brenda’s heady, enterprising and pricey ads are the less expensive and free methods used by some of us Writers in Residence and by our colleague, psychological thriller writer Sheila Lowe. Like Brenda, Sheila subscribes to www.BookBub.com, a web site that sends out daily emails advertising books to millions of readers, although costs can be high.

Here’s how it works: you set a maximum price you’ll pay for the exposure, say $100. When someone clicks on your book cover you get charged a certain amount of money for the impression. After your stated maximum budget, the $100, is reached, BookBub takes down your ad. You can choose which readers and audiences you want to target by genre, interests, retailers, and location, and you can monitor your campaign on the site’s dashboard.  Extremely popular, the site has a waiting list of authors eager to sign up. 

While Sheila takes advantage of the benefits Facebook offers including its Authors Page, she likes affordable subscription sites such as www.BargainBooksy.com and www.RobinReads.com. The latter is a free author promotion service affiliated with Amazon and you don’t have to be part of Amazon’s Prime/Kindle Unlimited yourself to use it.  The site focuses on promoting eBooks which are now enjoying a massive surge. RobinReads buyers pay for discounted books if they choose to buy them only on Amazon. However, the deals are swift, lasting only 24 hours before they are retired for fresh offers.

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At BargainBooksy with around 3,000 subscribers, advertising for eBooks is also king along with print books. After a buyer clicks on a link to a specific book they are taken to Amazon’s web site, where the book can cost 0.99 cents or less, while pricing is based on your genre. This, of course, affects your royalties, so unless you are only targeting publicity you might want to reconsider. However, the site also links to your books at Kobo, Apple, and Nook, and to your own web site.

To splurge, you can buy a $50 BargainBooksy Deal of the Day promotion on FreeBooksy, a specialized-genre readers’ site designed to boost your click-through rates and purchases with free books that are not available on the main site.  

So, there you have it. A few costly as well as reasonably-priced ideas. Raid your piggy bank!

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JillAmadioHeadJill Amadio is from Cornwall, UK, but unlike her amateur sleuth, Tosca Trevant, she is far less grumpy. Jill began her career as a reporter in London (UK), then Madrid (Spain), Bogota (Colombia), Bangkok (Thailand), Hong Kong, and New York. She is the ghostwriter of 14 memoirs, and wrote the Rudy Valle biography, “My Vagabond Lover,” with his wife, Ellie. Jill writes a column for a British mystery magazine, and is an audio book narrator. She is the author of the award-winning mystery, “Digging Too Deep.” The second book in the series, “Digging Up the Dead,” was released this year. The books are based in Newport http://www.jillamadio.com

Books: Digging Too Deep, Digging Up the Dead

Non-Fiction: My Vagabond Lover: An Intimate Biography of Rudy Vallee; Gunther Rall: A Memoire, Luftwaffe Ace and NATO General

 

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This article was posted for Jill Amadio by Jackie Houchin