Bringing Books Back

by Linda O. Johnston

I’ve been wriing for a while, as those of you who know me, or know of me, are aware. I’ve so far had 57 traditional books published, with more to come—including one more next month.

Fun? Oh, yes! But some of those older ones had stopped being available, or at least mostly so.

However, my first mystery series is now available as ebooks, and my second is on the way as ebooks and audio! The first of those mystery series is my Kendra Ballantyne, Pet-Sitter Mysteries, and the second is my Pet Rescue Mysteries. Those Pet Rescue Mysteries available again now as ebooks and audio are BEAGLEMANIA, THE MORE THE TERRIER, AND HOUNDS ABOUND. There are two more in the series, and they’ll be on their way soon.

And I do have some of my earliest time travel romances available as ebooks as well.

If you’re a writer, have you also been in that situation? What do you do if you’re traditionally published and your first ones are getting old? They can remain available at online sites such as Amazon, but it’s a shame just to ignore them, right?

So what do you do? If they’re already available as ebooks, just continuing to promote them to readers might be enough.  And audio can be fun.

What if there are more formats to come in the future? I’m not a techie person so I can’t suggest what they might be, but do you have any thoughts about it?

Or, if they’re in a series, why not write some more books to that series to get more readers interested in the first ones? Of course they need to be available, but if they’re out there as ebooks why not?

We put a lot of effort into our books. We put parts of ourselves in them. It’s fun to have them available and have readers read them.

So it’s a good thing to find ways to keep them available!

Web Site Ads, Anyone?

by Jill Amadio

How many of us buy site ads to promote our books?

Grinding my teeth at low sales in August I was able to ask a couple of successful authors how they manage to keep their titles before the public. Brenda Novak, who writes the Dr. Evelyn Talbot thrillers, said that one of the publicity tools she uses are book marketing sites.  Although her wallet is somewhat fatter than those of many of us with four million copies of her books sold, Brenda still sends some of her personal advertising dollars to these sites.

business close up commerce computer

Among her tactics: Organize your own book group on Facebook. It’s free. Offer inexpensive swag such as commemorative pins in exchange for downloading only your book titles from her web site – not the books themselves.

Add a shopping page to your own website to sell T-shirts, mini-totes, Christmas ornaments, etc. Brenda said that it cost her $2,000 initially to set up her online shop and now it is hugely successful. 

Another tactic she uses is to create a Foodie Friday recipe which she cooks and posts on her Facebook and Instagram accounts, including a video.

Book trailers are one of her favorite ways to attract attention although she cautions that changing it regularly is key. To keep costs low (still expensive!!), the video company she contracts with uses stock video for much of the content.

Another tip: offer giveaways – one of her most popular was on Facebook Live in which she read from her books.  

Find a company that sells “scrap” advertising which are spots in major magazines discounted at the last minute. But don’t let the “scrap” description fool you. Brenda says that even discounted, it can cost a bundle. Nevertheless, one she found available was in People magazine, and she is always on the lookout for deadline deals with women’s magazines. 

“Not all marketing endeavors achieve the same goal. Some are more about brand building,” she told me. “I look at marketing my books like a farmer might his fields – it’s what I put into the soil before planting that makes the biggest difference in the end.”

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Away from Brenda’s heady, enterprising and pricey ads are the less expensive and free methods used by some of us Writers in Residence and by our colleague, psychological thriller writer Sheila Lowe. Like Brenda, Sheila subscribes to www.BookBub.com, a web site that sends out daily emails advertising books to millions of readers, although costs can be high.

Here’s how it works: you set a maximum price you’ll pay for the exposure, say $100. When someone clicks on your book cover you get charged a certain amount of money for the impression. After your stated maximum budget, the $100, is reached, BookBub takes down your ad. You can choose which readers and audiences you want to target by genre, interests, retailers, and location, and you can monitor your campaign on the site’s dashboard.  Extremely popular, the site has a waiting list of authors eager to sign up. 

While Sheila takes advantage of the benefits Facebook offers including its Authors Page, she likes affordable subscription sites such as www.BargainBooksy.com and www.RobinReads.com. The latter is a free author promotion service affiliated with Amazon and you don’t have to be part of Amazon’s Prime/Kindle Unlimited yourself to use it.  The site focuses on promoting eBooks which are now enjoying a massive surge. RobinReads buyers pay for discounted books if they choose to buy them only on Amazon. However, the deals are swift, lasting only 24 hours before they are retired for fresh offers.

man wearing pink polo shirt with text overlay

At BargainBooksy with around 3,000 subscribers, advertising for eBooks is also king along with print books. After a buyer clicks on a link to a specific book they are taken to Amazon’s web site, where the book can cost 0.99 cents or less, while pricing is based on your genre. This, of course, affects your royalties, so unless you are only targeting publicity you might want to reconsider. However, the site also links to your books at Kobo, Apple, and Nook, and to your own web site.

To splurge, you can buy a $50 BargainBooksy Deal of the Day promotion on FreeBooksy, a specialized-genre readers’ site designed to boost your click-through rates and purchases with free books that are not available on the main site.  

So, there you have it. A few costly as well as reasonably-priced ideas. Raid your piggy bank!

money pink coins pig

 

JillAmadioHeadJill Amadio is from Cornwall, UK, but unlike her amateur sleuth, Tosca Trevant, she is far less grumpy. Jill began her career as a reporter in London (UK), then Madrid (Spain), Bogota (Colombia), Bangkok (Thailand), Hong Kong, and New York. She is the ghostwriter of 14 memoirs, and wrote the Rudy Valle biography, “My Vagabond Lover,” with his wife, Ellie. Jill writes a column for a British mystery magazine, and is an audio book narrator. She is the author of the award-winning mystery, “Digging Too Deep.” The second book in the series, “Digging Up the Dead,” was released this year. The books are based in Newport http://www.jillamadio.com

Books: Digging Too Deep, Digging Up the Dead

Non-Fiction: My Vagabond Lover: An Intimate Biography of Rudy Vallee; Gunther Rall: A Memoire, Luftwaffe Ace and NATO General

 

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This article was posted for Jill Amadio by Jackie Houchin

 

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