A Writer’s Resolutions on Social Media

by Jill Amadio

note notebook notes page

New Year resolutions?

I have known mine for many, many months, as had a writer friend. Bombarded and burned out by social media ‘noise’ last month, she left her computer and iPad at home and fled to the forest and her grandpa’s cabin in Oregon, Bigfoot be damned. Alas, Hazel was unable to escape her addiction to Facebook and Twitter and she drove miles into town each day to find an Internet café where she continued to pollute the airwaves.

apps blur button close up

Linked In, Pinterest, Tumblr, Fomo, Reddit, WikiHow, Instagram and others jam our lives with clamorous demands to log on, read posts, share photos, and comment. The more timid of us comply.

No Escape.

I know dozens of writers who complain about the time it takes to respond to cute comments yet day after day we find ourselves enslaved to the practice, afraid to miss something someone has written. Did they see my latest awards photo on my FB site?  Have they followed my Tweet link to my new mystery web site? While grateful for congratulatory messages online, and helpful tips on feeding hippos, how about admirers sending a snail-mail card instead or a basket of premium wine?

One can barely escape social media even without going to the sites. I receive email messages daily that someone has commented on my status (whatever that means – single, poverty-stricken?) or wants me to Like them.

Procrastination.

We seem to be obsessed with spending hours online replying to friends’ remarks posted on social media sites, laughing at cartoons and jokes when we should be writing the next chapter or polishing an article. For some, it’s procrastination, an excuse not to tackle that elusive plot point, or figure out the murderer’s true motive; for others, perhaps, a means to make a mark upon the vast Internet audience.

Do the networking benefits outweigh the negatives? Many around the world have found long-lost school friends and relatives.  Others bemoan the lack of privacy. I still haven’t figured out how to send a private FB message to my daughter.

Guest Blogging

blog icon information internet

Then there are the invitations to be a guest blogger. I was asked if I’d like to join a Blog Hop whereby ten mystery authors answered a series of questions about their books and their writing life.  First, it had to be explained to me how the process worked, then I answered the host blogger’s eight questions, after which I was told to wait my turn for the right day. I was nudged the day before with three emails reminding me, and finally, I was asked to promote the entire Hop through social media for several days beforehand, and several days afterwards: “I am guest-blogging today on Santa’s site.”

It was fun but time-consuming. The new idea prompted other friends who were not included in the Hop to ask me if I’d invite them to be a guest blogger on my own site.   After agreeing to two of them, I realized that probably no one checked out the blog page on my site anyway. More time lost.

An addiction?

How do we escape the trap and refuse to be manipulated? There are plenty of advice columns and seminars on how to overcome the addiction, even a 10-step program on how to recognize the symptoms and treat them.  You can Google the subject and dozens of sites show up. Even the Times of India newspaper has an article on how to handle the problem.

person using typewriter

Kim Fay, author of “the Map of Lost Memories,” was making a deliberate effort to stay “clean.  She said that Facebook terrified her, and she wasn’t sure what to do with Linked In.

Longing for peace and quiet aside from social media noise and actual noise of traffic and sirens outside her home in Los Angeles, she accepted her parent’s offer to holiday in their house in the mountains of Arizona while they went out of town. Once there, she covered all the clocks, researched, napped, and wrote 50 pages of her next thriller without once logging on anywhere.

Kim-Fay“Ideas had space to roll around in my head,” she said. “My thoughts were uninterrupted. It was divine. These days the life of a 21st century writer are frantic, a pressure cooker requiring one to write reviews, connect with fans and friends, and try to stay in the game. ”

 

Well, I gotta go. Time to check my FB page, and wish everyone a Happy New Year.

Capture (1)Jill Amadio is from Cornwall, UK, but unlike her amateur sleuth, Tosca Trevant, she is far less grumpy. Jill began her career as a reporter in London (UK), then Madrid (Spain), Bogota (Colombia), Bangkok (Thailand), Hong Kong, and New York. She is the ghostwriter of 14 memoirs, and wrote the Rudy Valle biography, “My Vagabond Lover,” with his wife, Ellie. Jill writes a column for a British mystery magazine, and is an audio book narrator. She is the author of the award-winning mystery, “Digging Too Deep.” The second book in the series, “Digging Up the Dead,” was released this year. The books are based in Newport http://www.jillamadio.com

***

 

 

This article was posted for Jill Amadio by Jackie Houchin (Photojaq)

Web Site Ads, Anyone?

by Jill Amadio

How many of us buy site ads to promote our books?

Grinding my teeth at low sales in August I was able to ask a couple of successful authors how they manage to keep their titles before the public. Brenda Novak, who writes the Dr. Evelyn Talbot thrillers, said that one of the publicity tools she uses are book marketing sites.  Although her wallet is somewhat fatter than those of many of us with four million copies of her books sold, Brenda still sends some of her personal advertising dollars to these sites.

business close up commerce computer

Among her tactics: Organize your own book group on Facebook. It’s free. Offer inexpensive swag such as commemorative pins in exchange for downloading only your book titles from her web site – not the books themselves.

Add a shopping page to your own website to sell T-shirts, mini-totes, Christmas ornaments, etc. Brenda said that it cost her $2,000 initially to set up her online shop and now it is hugely successful. 

Another tactic she uses is to create a Foodie Friday recipe which she cooks and posts on her Facebook and Instagram accounts, including a video.

Book trailers are one of her favorite ways to attract attention although she cautions that changing it regularly is key. To keep costs low (still expensive!!), the video company she contracts with uses stock video for much of the content.

Another tip: offer giveaways – one of her most popular was on Facebook Live in which she read from her books.  

Find a company that sells “scrap” advertising which are spots in major magazines discounted at the last minute. But don’t let the “scrap” description fool you. Brenda says that even discounted, it can cost a bundle. Nevertheless, one she found available was in People magazine, and she is always on the lookout for deadline deals with women’s magazines. 

“Not all marketing endeavors achieve the same goal. Some are more about brand building,” she told me. “I look at marketing my books like a farmer might his fields – it’s what I put into the soil before planting that makes the biggest difference in the end.”

*

Away from Brenda’s heady, enterprising and pricey ads are the less expensive and free methods used by some of us Writers in Residence and by our colleague, psychological thriller writer Sheila Lowe. Like Brenda, Sheila subscribes to www.BookBub.com, a web site that sends out daily emails advertising books to millions of readers, although costs can be high.

Here’s how it works: you set a maximum price you’ll pay for the exposure, say $100. When someone clicks on your book cover you get charged a certain amount of money for the impression. After your stated maximum budget, the $100, is reached, BookBub takes down your ad. You can choose which readers and audiences you want to target by genre, interests, retailers, and location, and you can monitor your campaign on the site’s dashboard.  Extremely popular, the site has a waiting list of authors eager to sign up. 

While Sheila takes advantage of the benefits Facebook offers including its Authors Page, she likes affordable subscription sites such as www.BargainBooksy.com and www.RobinReads.com. The latter is a free author promotion service affiliated with Amazon and you don’t have to be part of Amazon’s Prime/Kindle Unlimited yourself to use it.  The site focuses on promoting eBooks which are now enjoying a massive surge. RobinReads buyers pay for discounted books if they choose to buy them only on Amazon. However, the deals are swift, lasting only 24 hours before they are retired for fresh offers.

man wearing pink polo shirt with text overlay

At BargainBooksy with around 3,000 subscribers, advertising for eBooks is also king along with print books. After a buyer clicks on a link to a specific book they are taken to Amazon’s web site, where the book can cost 0.99 cents or less, while pricing is based on your genre. This, of course, affects your royalties, so unless you are only targeting publicity you might want to reconsider. However, the site also links to your books at Kobo, Apple, and Nook, and to your own web site.

To splurge, you can buy a $50 BargainBooksy Deal of the Day promotion on FreeBooksy, a specialized-genre readers’ site designed to boost your click-through rates and purchases with free books that are not available on the main site.  

So, there you have it. A few costly as well as reasonably-priced ideas. Raid your piggy bank!

money pink coins pig

 

JillAmadioHeadJill Amadio is from Cornwall, UK, but unlike her amateur sleuth, Tosca Trevant, she is far less grumpy. Jill began her career as a reporter in London (UK), then Madrid (Spain), Bogota (Colombia), Bangkok (Thailand), Hong Kong, and New York. She is the ghostwriter of 14 memoirs, and wrote the Rudy Valle biography, “My Vagabond Lover,” with his wife, Ellie. Jill writes a column for a British mystery magazine, and is an audio book narrator. She is the author of the award-winning mystery, “Digging Too Deep.” The second book in the series, “Digging Up the Dead,” was released this year. The books are based in Newport http://www.jillamadio.com

Books: Digging Too Deep, Digging Up the Dead

Non-Fiction: My Vagabond Lover: An Intimate Biography of Rudy Vallee; Gunther Rall: A Memoire, Luftwaffe Ace and NATO General

 

***

 

 

This article was posted for Jill Amadio by Jackie Houchin