A guest Post by Edie Melson
(Reprinted by permission – The Write Conversation, Monday, August 29, 2022.)
by Edie Melson @EdieMelson
- When composing a click to tweet within the post.
- When sharing a social media update about a specific post.
- Choose two. Occasionally it may make sense to use a third, and even more rarely use only one. But the majority of your updates (unless you’re on Instagram) should have two.
- Choose hashtags that are relevant and specific. I see more mistakes here than in any other use of hashtags. For example, if I was sharing a blog post about tips on how to deal writing rejection it might seem like a good thing to use rejection as a hashtag. The word rejection is not a good hashtag. The context of that hashtag is rejection—NOT writing rejection. It doesn’t help us get more views or likes because the people searching for rejection hashtags are primarily looking for relationship advice. Hashtags are a search tool and must stand alone in their context or they’re worthless.
- If possible, hashtag words in the main message of the update. For example, if the word you want to hashtag is in the title, hashtag that instead of adding the word again unless it’s the first word. Avoid hashtagging the first word of a tweet.
- Your readers will evaluate your post’s content based on the title. When a title is misleading or even ambiguous, the reader can walk away feeling cheated.
- The blog title must stand alone—with full context—when shared on social media. For example, if we go back to that imaginary post about how to deal with writing rejection. I’ve seen a lot of bloggers who would go with the title: Tips to Deal with Rejection. At first glance that seems like a pretty good title for someone who is reading a post on a writing site. But what about those doing a search in a search engine or reading the text in a social media update? For them it’s misleading and generic. A better title would be: Tips to Deal with Writing Rejection. What makes sense to a reader who has the full content of a blog is much different from what makes sense without visual clues and context.
- The title should contain a phrase that someone would type into a search engine to find the content in your post. It’s not clever, but I can see many people typing How to deal with writing rejection, into a search engine. That’s the final piece of the puzzle and immediately moves your post up in a search engine search.
- Images need to illustrate the main focus of the blog post. Let’s once again go back to the imaginary blog post, Tips to Deal with Writing Rejection. If we’re not careful about the image we choose, we can lead potential readers astray. For example, choosing the image below could send the wrong message if someone misses the word, writing, in the title.
- We all know that images aren’t searchable….Unless they are captioned….Unless the file name of the image contains a searchable keyword. Yep. By taking a few extra moments to compose a relevant caption and saving the image with a relevant file name instead of some generic title you can increase your organic search views. Let’s once again visit that imaginary blog post.
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- That image above has a file name that includes the word loneliness—this is what www.Pixabay.com lists as the title of this specific image. So this image is not only a poor choice, but with that file title it will reinforce the wrong type of results in an organic search.
Edie Melson is a woman of faith with ink-stained fingers observing life through the lens of her camera. No matter whether she’s talking to writers, entrepreneurs, or readers, her first advice is always “Find your voice, live your story.” As an author, blogger, and speaker she’s encouraged and challenged audiences across the country and around the world. Her numerous books reflect her passion to help others develop the strength of their God-given gifts and apply them to their lives. Connect with her on her website, through Facebook, Twitter, and Instagram.






What is it like to sell 10 million copies of your books? I found it mind-boggling until I recently watched the Jackie Collins documentary. She sold 500 million copies of her 32 novels. But, hold on, Barbara Cartland wrote 723 romances and sold over a billion of them.

Of course, this is a blog by and about writers, writing, publishing, marketing, and even for some (like me) reading and reviewing books. Writers LOVE to type “The End” on a manuscript, be it a lengthy tome, a 3,000-word short story, or a 600-word review. There is a sense of accomplishment. And as writers, we hope those endings appeal to our readers and keep them coming back for more. As readers, we want to be surprised, entertained, and yes, satisfied that the bad guy got caught, the mystery was solved, or the romance was sealed with a kiss and a ring.
That Aristotle guy was smart. He understood the basics in writing a story: Plot, Character, Dialogue, Setting, and the Meaning of the story. If the writer doesn’t address all those points… what’s the point of the story? Of course you have to have a Plot. Something’s got to happen. And without people or even a furry face, there is nobody to watch as they uncover those twists and turns. Without a Setting you have no place to wander through while the main characters are exploring that environment. And without a Meaning to the story the reader is going to wonder: Why am I here?
So as a writer you need to give your character something to say that fits his or her character, but also have them do something that nails that character while they are speaking. Whether you are putting those words on the page to be read in a book or writing a scene for a movie, describe those characters with words unique to them and give them something unique to do. And I don’t mean just your main characters. Why have somebody show up on the page or in a scene who adds nothing to the story. If you don’t want to add a superfluous character, have someone literally send a telegram and then let an established character read it out loud. But remember, when they’re reading that message let them give it some personality… it’s either good news (slap your thigh)… or bad news (cringe)… or it’s a disaster (dive under the table!)


(Dianne Ascroft’s Cozy Mystery Short Story is part of the Deadly Traditions: A Cozy Mystery Christmas Anthology, by
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