“The” Process to Publication – The Writers in Residence

A guest Post by Edie Melson

(Reprinted by permission – The Write Conversation, Monday, August 29, 2022.)

A little teaching moment…

With the chaos of social media, and the strict guidelines now in place with email, our digital connections have gotten more complicated. But one thing hasn’t change—the ability to be found through an organic search.

This process begins when we know the basics of keywords and SEO. The post I wrote, How to Apply SEO to Your Blog – One Blogger’s Process, will help you get started.

Recently I’ve been working with several bloggers about ways to get more organic page views. Organic views happen when someone searches for a topic—either through a search in a search engine or by searching for a topical hashtag. Beyond keywords and SEO, titles and hashtags are critical to getting found.

It may surprise you to learn that it is possible to be found. But as bloggers, we need to deliberately set ourselves us to be found in a topical search. So today we’re specifically looking at the use of hashtags when we share a post on social media, the titles we choose for posts, and the images we pair with them.

Hashtags

There are two times when bloggers need to carefully choose hashtags for a post.

When composing a click to tweet within the post.
When sharing a social media update about a specific post.

Here are the things we need to remember when choosing hashtags.

Choose two. Occasionally it may make sense to use a third, and even more rarely use only one. But the majority of your updates (unless you’re on Instagram) should have two.
Choose hashtags that are relevant and specific. I see more mistakes here than in any other use of hashtags. For example, if I was sharing a blog post about tips on how to deal writing rejection it might seem like a good thing to use rejection as a hashtag. The word rejection is not a good hashtag. The context of that hashtag is rejection—NOT writing rejection. It doesn’t help us get more views or likes because the people searching for rejection hashtags are primarily looking for relationship advice. Hashtags are a search tool and must stand alone in their context or they’re worthless.
If possible, hashtag words in the main message of the update. For example, if the word you want to hashtag is in the title, hashtag that instead of adding the word again unless it’s the first word. Avoid hashtagging the first word of a tweet.

Titles

Titles need to reflect the full topic of the post. This is not time to be clever or too generic. Here are three things to remember.

Your readers will evaluate your post’s content based on the title. When a title is misleading or even ambiguous, the reader can walk away feeling cheated.

The blog title must stand alone—with full context—when shared on social media. For example, if we go back to that imaginary post about how to deal with writing rejection. I’ve seen a lot of bloggers who would go with the title: Tips to Deal with Rejection. At first glance that seems like a pretty good title for someone who is reading a post on a writing site. But what about those doing a search in a search engine or reading the text in a social media update? For them it’s misleading and generic. A better title would be: Tips to Deal with Writing Rejection. What makes sense to a reader who has the full content of a blog is much different from what makes sense without visual clues and context.

The title should contain a phrase that someone would type into a search engine to find the content in your post. It’s not clever, but I can see many people typing How to deal with writing rejection, into a search engine. That’s the final piece of the puzzle and immediately moves your post up in a search engine search.

Images

It may seem like images are less important when it comes to being found in an organic search, but when we know how to do certain things, an image can provide a huge boost in visibility.

Images need to illustrate the main focus of the blog post. Let’s once again go back to the imaginary blog post, Tips to Deal with Writing Rejection. If we’re not careful about the image we choose, we can lead potential readers astray. For example, choosing the image below could send the wrong message if someone misses the word, writing, in the title.

We all know that images aren’t searchable….Unless they are captioned….Unless the file name of the image contains a searchable keyword. Yep. By taking a few extra moments to compose a relevant caption and saving the image with a relevant file name instead of some generic title you can increase your organic search views. Let’s once again visit that imaginary blog post.

- That image above has a file name that includes the word loneliness—this is what www.Pixabay.com lists as the title of this specific image. So this image is not only a poor choice, but with that file title it will reinforce the wrong type of results in an organic search.

The bottom line is that the details matter. It’s important that we blog smart. By paying attention to the titles we choose, the hashtags we use, and the classification of images we can make a huge difference in the visibility of our posts.

Now it’s your turn. What questions do you have about these details? Be sure to leave your thoughts in the comments section below.

Don’t forget to join the conversation!

Blessings,

Edie

TWEETABLE

Reach Your Blog Readers by Learning to Use Hashtags, Titles, and Images Correctly, tips from @EdieMelson (Click to Tweet)

Edie Melson is a woman of faith with ink-stained fingers observing life through the lens of her camera. No matter whether she’s talking to writers, entrepreneurs, or readers, her first advice is always “Find your voice, live your story.” As an author, blogger, and speaker she’s encouraged and challenged audiences across the country and around the world. Her numerous books reflect her passion to help others develop the strength of their God-given gifts and apply them to their lives. Connect with her on her website, through Facebook, Twitter, and Instagram.

by Jill Amadio

Mystery writers are often asked how they decided to choose not only the genre but the plot itself. My revelation for my debut novel came about when I moved to the United States. I’d been a reporter and figured on continuing in that profession forever. I loved it. However, life has a way of setting one down a different path than planned.

Balboa Island isn’t too shabby a place to live if you are banished to the colonies as I was. As a result of my divorce conditions I agreed to live in America with our three children. A job on a magazine brought me to Balboa Island that is part of Newport Beach on the edge of the Pacific Ocean, and the ritziest coastal town in Orange County, California. A virtual village, quaint and stunningly beautiful, Balboa is a place where nothing untoward ever, ever happens. Many of the beach “cottages” are stylish mansions with yachts bobbing at private docks and everyone goes to bed at 10 p.m.

In order not to confuse readers or tourists, I moved a few streets around for the plot and changed the name of the island to a fictional one in my book, “Digging Too Deep” naming it Isabel Island. When I lived there crime was non-existent except for an occasional purloined bicycle. In short, the perfect setting for a murder or two.

After ghostwriting a crime novel for a Beverly Hills financier who never read books but wanted his name on one I decided mysteries were for me. I’d created a series character for him hoping we’d continue, and I was paid, to boot. But he declined after a lengthy book tour including a cruise while signing my book. Thus I plunged into writing my own first mystery.

A terrorist plot seemed the most shocking event to wake up the islanders but after meeting many authors who were writing violent, brutal thrillers I changed my mind. In my bones are the books of Agatha Christie, Ruth Rendell. M.C. Beaton and P.D. James whose gentler murders fit more into the solve-the- puzzle, cat-and-mouse games I prefer rather than the graphic police procedurals and private detective plots so popular in the U.S.

Like most authors I bring a few personal experiences to my work and I wanted to establish a series character so my amateur sleuth, Tosca Trevant, is from Cornwall, UK. I’d dumped her onto Isabel Island where she grumbles about the lack of rain.

I asked poet and professor Pol Hodge in Redruth, Cornwall who teaches Cornish, for a supply of Cornish cuss words for my main character. He sent two pages of unbelievably descriptive and naughty ones – just as well my modified translations aren’t too precise — and I got to work on plot and setting.

I joined Sisters in Crime and its offshoot called Guppies, the Great Unpublished. I also joined Mystery Writers of America, another national organization. Both offer excellent workshops and speakers but as we all know it’s the bum-on-the-chair that puts the words on the page.

After the book was polished I paid a professional editor to give it a look. He said I’d broken most of the Rules of Writing a Mystery; I had not followed The Formula publishers insisted upon; I was too free-wheeling with my character’s humor, and I should start all over again. Fat chance.

Next, there was the dreaded Perfect Query to be created. Queries to agents must be specific, beautifully shaped, and, again, adhere to their golden rules as posted on their web sites. This time I paid great attention, followed the submission guidelines, reluctantly whittled my prose down to the required three paragraphs, and made up a list of unsuspecting agents.

There must be five thousand of them in America. The list was so lengthy I went to sleep reading it. I finally got it down to 60 agents after spending weeks checking each of their websites, a time-consuming exercise but no way around it at that time although today one can define the search. I queried six simultaneously. I’d already talked to two agents – at $50 a pop – at writers’ conferences which were so frequent one’s bank balance is constantly depleted.

No takers. I queried 45 before giving up. Many sent me form letters of rejection, two asked for chapters before telling me No Thanks, and several never answered at all. It was depressing but my fellow writers urged me to keep submitting. So I next tried the small presses that can be approached directly without an agent. However, a few of those too have strict rules – no violence, no cruelty to animals, no swearing (Oh, dear), and no sex. That last bit was easy. I was British, after all.

After three editors rejected me the next on my list was Mainly Murder Press. Frankly, I fell in love with the name. It stated exactly and honestly what it published, and was on the East coast where all the big publishers were located, a fact that appealed to my snobbish instincts. MMP only produced 12-15 books a year and its site stated “Absolutely No Submissions Until Late Spring.” Gosh. It was only January and I was impatient. Then I thought, well, it may be January on the East Coast but I was in Southern California and the daffies were already nodding their lovely yellow heads. I sent my query in, claiming that where I live it was already late spring.

The very next day MMP asked for chapters, then the full manuscript, and one week later I’d signed a 3-book contract. They thought my book was “wonderful”! All of their editors and beta readers (a new term to me) loved “Digging Too Deep,” and I was in heaven. I liked the book cover design although I requested the flag of Cornwall be added unobtrusively somewhere; the font was fine, and I waited anxiously for their digital ARC I was to send out to reviewers.

MMP did not promote nor send ARCs out early but it did distribute through Ingram, which was peachy, I thought. This publisher also did not give author advances but paid standard royalties and mailed catalogues to 650 independent U.S. bookstores, and to 4,000 public libraries.

Alas, the ARCs arrived barely a week before the paperback was published. Most reviewers refuse to accept such tardiness so I missed out on many reviews. However, I did my best. I thought that the bookstore on my island would order dozens of copies. Ha! I took the book in, asked them to stock it, and asked, May I please have a book signing here?

Again, I’d done everything wrong. I was told, No, no, you have to create some buzz first! So I called a couple of local editors I knew. After they reviewed the book in their newspapers I took the clippings to the bookstore, thrust them into the owner’s hand, and said, Right. Here’s your buzz. I also sent the book to my UK hometown bookstore but never heard a word.

Nevertheless, I lined up more signings. One of the most enjoyable was at the annual Gathering of the California Cornish Cousins, a sly move I admit, but I sold a lot of books. Thinking outside the box I also joined the Cornish-American Heritage Society which holds annual Gatherings along with a pasty-toss contest. Heaven forbid a pasty splits open and covers someone in meat and potatoes. My second mystery, “Digging Up the Dead,” earning a review from author Anne Perry.

So, while I am still ghostwriting biographies for a living having just finished a memoir and moved to Connecticut, Tosca’s third adventure is underway. After all, I have only used up nine Cornish cuss words.