Tag: titles

by Edie Melson @EdieMelson

A little teaching moment… 

 

With the chaos of social media, and the strict guidelines now in place with email, our digital connections have gotten more complicated. But one thing hasn’t change—the ability to be found through an organic search. 

 

This process begins when we know the basics of keywords and SEO. The post I wrote, How to Apply SEO to Your Blog – One Blogger’s Process, will help you get started.

 

Recently I’ve been working with several bloggers about ways to get more organic page views. Organic views happen when someone searches for a topic—either through a search in a search engine or by searching for a topical hashtag. Beyond keywords and SEO, titles and hashtags are critical to getting found. 

 

It may surprise you to learn that it is possible to be found. But as bloggers, we need to deliberately set ourselves us to be found in a topical search. So today we’re specifically looking at the use of hashtags when we share a post on social media, the titles we choose for posts, and the images we pair with them. 

 

There are two times when bloggers need to carefully choose hashtags for a post.

• Choose two. Occasionally it may make sense to use a third, and even more rarely use only one. But the majority of your updates (unless you’re on Instagram) should have two. 
• Choose hashtags that are relevant and specific. I see more mistakes here than in any other use of hashtags. For example, if I was sharing a blog post about tips on how to deal writing rejection it might seem like a good thing to use rejection as a hashtag. The word rejection is not a good hashtag. The context of that hashtag is rejection—NOT writing rejection. It doesn’t help us get more views or likes because the people searching for rejection hashtags are primarily looking for relationship advice. Hashtags are a search tool and must stand alone in their context or they’re worthless.
• If possible, hashtag words in the main message of the update. For example, if the word you want to hashtag is in the title, hashtag that instead of adding the word again unless it’s the first word. Avoid hashtagging the first word of a tweet.

• Your readers will evaluate your post’s content based on the title. When a title is misleading or even ambiguous, the reader can walk away feeling cheated.

• The blog title must stand alone—with full context—when shared on social media. For example, if we go back to that imaginary post about how to deal with writing rejection. I’ve seen a lot of bloggers who would go with the title: Tips to Deal with Rejection. At first glance that seems like a pretty good title for someone who is reading a post on a writing site. But what about those doing a search in a search engine or reading the text in a social media update? For them it’s misleading and generic. A better title would be: Tips to Deal with Writing Rejection. What makes sense to a reader who has the full content of a blog is much different from what makes sense without visual clues and context.

• The title should contain a phrase that someone would type into a search engine to find the content in your post. It’s not clever, but I can see many people typing How to deal with writing rejection, into a search engine. That’s the final piece of the puzzle and immediately moves your post up in a search engine search. 

• Images need to illustrate the main focus of the blog post. Let’s once again go back to the imaginary blog post, Tips to Deal with Writing Rejection. If we’re not careful about the image we choose, we can lead potential readers astray. For example, choosing the image below could send the wrong message if someone misses the word, writing, in the title. 

• We all know that images aren’t searchable….Unless they are captioned….Unless the file name of the image contains a searchable keyword. Yep. By taking a few extra moments to compose a relevant caption and saving the image with a relevant file name instead of some generic title you can increase your organic search views. Let’s once again visit that imaginary blog post.

• • That image above has a file name that includes the word loneliness—this is what www.Pixabay.com lists as the title of this specific image. So this image is not only a poor choice, but with that file title it will reinforce the wrong type of results in an organic search.