by Gayle Bartos-Pool
We will continue where we left off last time. Here are several more things to consider while you are constructing that platform.
Point #5
- Acquire the ‘Write’ Type of Friends. Join a hands-on writer’s group in your area. These are groups that critique each others’ work. Knowing people who are trying to make their own work better and who want to help you as well is good for the psyche. You might have to join more than one group before you find one that fits your age group and temperament. (Trust me, there is a difference.) Some writers still appreciate proper grammar and spelling. (Some don’t.) And remember: you aren’t married to these groups, so leave if one doesn’t click. Or start your own group with people sharing your values, temperament, and needs. You want to improve your writing skills, so make sure this is a learning experience. And be very generous with your skills. Sharing your writing knowledge with others is part of the “platform” building. And you will improve all your editing skills by critiquing other people’s work.
Join on-line writers groups to keep your finger on the pulse of the business, and to make contacts and maybe get a few readers when your book comes out. This is another way networking pays off.
Point #6
- Stand Up and Be Counted. After you have joined a national writers’ organization like Sisters-in-Crime or Mystery Writers of America and you find you like what they offer, ask what you can do to help out. Volunteer. People will learn that they can rely on you. If the board members see that you are a good worker, you might find yourself on a committee or two. Get that face of yours out there. If you are willing to go the extra mile, see if you can get on the board and be one of those deciding what that group of writers can do to help each other as well as the community at large. This shows that you are a mover and shaker.
After I joined Sisters-in-Crime/Los Angeles, I was asked to join the board. I started out as Speakers Bureau Director. I set up writers’ panels all over the area. I first went through the roster of members, located websites for those members with one, learned what they wrote, and got an idea what types of panels I could offer local libraries based on the types of books these folks wrote. I did cozy panels, Noir, mysteries with a travel theme. 80 panels later, I pretty well know who wrote what.
While I was doing this, I was learning more and more about what I needed to concentrate on as a writer. I acted as coordinator for these events, not a panelist. Later, when I was asked to be on a panel or two myself, I came prepared because I could see what worked and what didn’t.
But it was still a learning experience for me. I spent a lot of time talking about the characters I had written. I thought they were interesting and talked to the audience about who they were.
Then one time when I was on a panel at a library I just happened to mention that I used to be a private detective. Bam! People wanted to know about that aspect of my life, not about the characters I had created.
That was when I learned that people were interested in the writer, the writer’s life, and how as a writer we came up with characters and plot, not necessarily about the book the writer had written. Sure the audience wanted some information about the book since that was what we were selling, but they really wanted to know about the writer, in this case: me. And I had something to tell them.
If you have a talent for teaching, you might try your hand at giving a class about writing or the business of writing. Pamela Samuels-Young teaches a terrific class on “How to Write a Novel and Still Keep Your Day Job.” She also does a presentation on marketing your book.
I have known writers who have taught classes on “How to Read Out Loud in Front of a Crowd” and “How to Get and Keep an Agent.” Their expertise led them to sharing their knowledge with others.
As for me, after turning out a collection of short stories of my own and the Johnny Casino Casebook series which consists of seven to ten stories per book, I was asked to teach a class on the short story. Since Sisters-in-Crime put out an anthology every other year, my class would fit right in.
Deciding that a game plan was in order, I went over the files for every one of those stories I had written up to that time and realized there was a method to this madness that I loved. I wrote down the steps I used in writing every story and turned out a fairly organized handout for the class. The class was a lot of fun and I got to teach it several different places.
Then another thought hit me. Why couldn’t I turn those class handouts into a book, a workbook? It wouldn’t be a lot of words, but rather a blueprint of how I actually wrote a story. Since I was using the same game plan for all my work, I used that as my road map.
So I wrote down the plan, provided numerous examples, and even put a few of my favorite stories in the back of the workbook. Since I basically dissected the short story I called the book The Anatomy of a Short Story Workbook.
Keep notes of your writing progress, experiences, and things you have learned. If you have a method in your own writing madness, that just might be the basis of a class you can give at a local library or at the next writers’ conference. It’s another presentation where your skills will come into play.
Your leadership skills are being polished and you didn’t even know it. It’s another “platform” to add to your collection.
Point #7
- Paddle Your Own Canoe. Submit articles to on-line writers’ magazines or write for your local weekly newspaper. You can submit book reviews or articles on local writers like yourself, or maybe cover community news or write special interest articles. Write newsletter articles for the groups to which you belong whether it’s your kid’s school or your church. You will be writing and people will be seeing your name in print.
As a freelance reporter, you can get out there and talk to people, the very people who just might show up at your first book launch. You will be somebody who is doing something in your community rather than sitting back and waiting for things to float your way. Paddle your own boat and you will get to your goal a lot faster.
Point #8
- Planning Ahead. Okay, you have honed a few skills now. Maybe you have even sold a short story or two. You are contemplating the time when that brilliant publisher realizes that you have a publishable book and snaps you up. You will finally have something in print with your name on it. Hooray.
Question: What will you do then?
Answer: Find people who want to read it.
Problem: You hadn’t thought about this part earlier.
Solution: Let’s think about it now.
Selling one book at a time at a local bookstore might be a little slow. How about finding a group of people who might be interested in your particular subject matter? Sue Ann Jaffarian’s protagonist, Odellia Grey in Booby Trap, is a pleasantly plump paralegal. Sue Ann is a trained paralegal. She speaks at paralegal conventions. And lawyer conventions. She parlayed her real life job skills into a series of novels and then doubled down to promote herself and her books at conferences featuring the very same people. That’s a good marketing technique.
Say you wrote about a “super chef/sleuth.” You might try asking a cooking utensil convention to let you come and speak. Or a food convention. Or a cruise line that caters to foodies. Find groups of people with whom you have a connection. If your protagonist is over forty (or maybe even in their sixties), try senior citizen groups. If your plot centers on the aerospace industry, ask NASA if you can speak at their next get-together. It doesn’t hurt to ask.
Planning ahead sounds like a good idea, doesn’t it? You might even rearrange your plot to put some big business entity in it (in a good light, of course) just so you can be invited to their next convention.
Market your book and yourself. Examine your skills, talents, interests, previous or current job and see how they can be used to promote that book of yours. Remember: You want to sell books, but mostly, you want to sell yourself.
…. Hang in there. There is one more posting to come later this summer. You can do this.
Marc Jedel writes humorous murder mysteries. He credits his years of marketing leadership positions in Silicon Valley for honing his writing skills. While his high-tech marketing roles involved crafting plenty of fiction, these were just called emails, ads, and marketing collateral.
Yes, this is The Writers in Residence blog. And what am I posting about here today? Writers in residence.
So most often these days, I assume we’re writers in residence. We all have homes–houses, apartments, condos or whatever–although maybe there are some homeless people out there who write, too. In any case, we reside somewhere. And write.
Oh, and by the way, I was very impressed by our last Writers in Residence blog, written by Rosemary Lord–focusing on independent bookstores near us in Southern California. It’s a great idea to buy books from them, probably online and either have them shipped or pick them up outside the store. And it’s not only the independents doing that now. I’ve picked up several books from outside my nearby Bookstar, which is part of Barnes & Noble. I want that store, and the entire company, to survive, and the indies, too!
As writers and readers, one of our easiest ways to help can be to support the small businesses that are straining to survive while closed to foot-traffic. Especially the small bookshops, that have been struggling desperately in the new world of online literature. These small bookshops welcome writers, help us launch our new books, promote our work with book-signings and author events. I found a few where we have a chance to give a little something back. (I have been buying a book or two, including my own books, online from them.) Let us know if you have ‘hidden gems’ in the bookstore world that we can also help.
The most famous small bookshop in Hollywood is 
In Pasadena, one of the landmarks is 
In West Hollywood, 
Over in Hancock Park, 
But a very specialized small bookstore on the west side in Culver City is
Turned out I had grabbed a paperback I’d bought second-hand years ago and never got around to reading, Irving Wallace’s “The Writing of One Novel.’ It relates the all-absorbing 16 years he spent researching, traveling for settings, and finally writing his bestseller, “The Prize.” In meticulous detail Wallace describes his exhausting, frustrating, and determined journey into the background of the Nobel Prize. He interviewed dozens of judges, winners, losers, and journalists who covered the event. He kept daily journals and diaries of his efforts to get behind the politics, drama, and the decisions, all of which resulted in “The Prize” being almost non-fiction. Wallace discovered facts, regarded as explosive and titillating at the time, about all those involved over the years. Most of the characters were a combination of the real person and the author’s creativity but they were so obvious that the country of origin of the Nobel Prize, Sweden, refused to publish or distribute the book.
That aside, the tattered paperback I was reading, yellowed with age – it was published in 1951 – was the most honest and revealing of any author’s how-I-wrote-it book I have come across. It is more than a fascinating peek into Wallace’s writing process and method of research. He lays bare the heart, mind, and soul of a writer’s inner workings. Would reading this book turn off a new writer? It’s a daunting task that Wallace set for himself because he wanted to know everything, and as he dove deeper and deeper into the history of the Nobel Prize he uncovered real data that he could not resist including in his novel. Luckily today we are armchair researchers, although I find that visiting locales can’t be beat for sniffing the atmosphere.
Interestingly, Wallace’s “The Writing of One Novel” mentioned another author who wrote a tell-all of his writing process. I immediately downloaded Thomas Wolfe’s “The Story of a Novel.”
“Look Homeward, Angel.” Wolfe dredged up so many childhood and young adult personal experiences that the novel is considered practically autobiographical. His first draft was over one million words! Happily, Scribner’s genius editor, Max Perkins, sorted it all out and gave us Thomas Wolfe in all his glory. Perkins probably also heavily edited “The Story of a Novel” because Wolf admits at one point that all he did when writing it was jot down a few random notes.
Both memoirs put me in mind of Graham Greene’s despondent “The End of the Affair,” another heart-breaker that makes one wonder how much of the author’s life it reveals. Faulkner called the book “true and moving.”
My post today is more of an exclamation point to recent excellent posts by fellow authors here, and elsewhere. Ideas were suggested/promoted by other authors that started me thinking—as they hoped they would do—kudos all. Also, 
and expectedly, with our stay-at-home circumstances, I’ve been reading a lot, sometimes at the expense of writing(smile.) Consequently, given several of these mentioned recent posts, and my plethora of recently read books, I’ve been thinking anew about point of view.
In taking the perspective of what I like to read—not genre, but style–indeed, in our book club, we read lots of books, most by famous authors, and selected based on the preferences of our members, whose tastes are luckily quiet eclectic, which is why I like book club so much. Many, many, books I’ve enjoyed reading, especially since I know I wouldn’t have read if it wasn’t the selection of the month. So, I’ve had many chances to evaluate and critique many styles of writing. And since most are quite famous and big time, my critiques are worthless analysis
by Gayle Bartos-Pool
The Writers in Residence 
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