A NEW LEARNING CURVE

By Bonnie Schroeder

 Unlike many of my colleagues, including several Writers in Residence, I’m a novice at self-publishing. My first two novels were published by the late, great Champlain Avenue Books (CAB), but they’ve closed up shop—which means those books are no longer available, not online, not in bookstores, not anywhere except in the boxes stashed in my linen closet.

It has therefore fallen to me to get those books back out into the world for people to find and—I hope—buy or at least read.

As I embarked on this journey, the best advice I received is this: “get professional help,” and they didn’t mean psychotherapy (although that may be necessary on down the road.) I took that advice and enlisted the wonderful Paula Johnson to guide me, answer questions, tolerate my whining—oh, and design the cover and format the manuscript for uploading to print and e-book formats. Thanks to Paula’s hard work (and a little of my own), it looks as if Mending Dreams, my very first published novel, will be resurrected later this month, first as an e-book and eventually in print as well.

Even with a pro steering me through this, I’ve had to manage some issues myself and make a few decisions. CAB really spoiled me—all I had to do was write the book and turn it over to them. But now …

First came the cover image. Paula sent me ideas for a basic concept, and I found an image I liked, which Paula then massaged and added the text. Here it is.

Yep, it’s a radical departure from the First Edition cover, and I confess that neither Paula nor I loved-loved-loved the image itself. However, it does speak to the heart (pun intended) of the story, it’s eye-catching, and it will tell the potential reader/buyer what kind of story this is.

This is an important consideration when choosing a book cover, as Miko Johnston observed in her recent post here.

Once the cover was set, and before we could proceed with formatting the manuscript, I had to manage those business issues. Fortunately, the copyright I registered for the first edition still applies, but I had to procure new ISBN numbers for both formats, plus an LCCN number. Those initials, as you probably know, stand for International Standard Book Number and Library of Congress Control Number respectively. The former is your book’s unique identifier, which you can purchase from Bowker. Some self-publishing platforms will offer to provide them for free (they’re not cheap!), but I wanted my own so I could take it with me to other platforms in the future if I wanted. And you don’t absolutely-positively need one for an e-book, but I went that route because I’m just a total control freak. The LCCN number tells libraries or any other interested party specifically where your book is located within the hallowed halls of the Library of Congress. Registration is free, although the website isn’t the most user-friendly, but they were quick to give me a provisional number, which will become official only when I send them a copy of the published print book. An LCCN number is not mandatory, but if ever I hope to get my book into libraries, I need one.

Paula did a fine job formatting both the print manuscript and the e-book, which I then had to read over for any weird section or line breaks and other things like that. In theory I only needed to scan the files because the text itself was straight from my triple-proofread manuscript, but that process wasn’t as easy as I expected. This was mostly because I got caught up in reading the text, and there were times when I came on sections where I went, “Wow, I don’t remember writing that!” In the end, I found very little to correct.

I learned a couple of new terms during this process: “Front Matter” and “Back Matter.” They are just what they sound like.

Front Matter comprises the title page and the copyright page, where those pesky numbers are shown, along with the usual copyright notice and typically a disclaimer about this book being a work of fiction, etc., plus any credits or dedication you want to include.

Back matter is where you place any Acknowledgements and the author bio. And here’s where professional help’s value is evident. Paula suggested I include some book club-type questions AND an excerpt from Write My Name on the Sky, my second novel. She also included my website url and a request for reviews at the end of the bio. These are things that would never have occurred to me.

The final touch is the back cover, where I put a short summary of the story that, with any luck, will entice a prospective reader to open the book and read more. It helps to have one or two “blurbs” by published authors, praising my book, and my good friend G.B. Pool stepped up and wrote a lovely blurb for the back cover of Mending Dreams. “You gotta have friends.” So true!

I’m still traveling along that learning curve. Next stop: distribution—how to get the book into readers’ hands. There’s a dizzying array of options, and I think I’ve narrowed the choices down. But that’s another story, for another day.

The bottom line is this: yes, it’s a lot of work to publish your own books. It’s scary and sometimes confusing. But for a control freak like me, it’s also exhilarating. And I want to emphasize that the path I’ve chosen is not for everyone. Many of my colleagues have gone the self-publishing route totally on their own, with great success. Several of them have shared their experiences, as well as tips for my own adventure—along with support and encouragement. However, such skills as I have are verbal, not visual. For a novice self-publisher like me, having a partner has made the journey less confusing, and I know the end result will prove I made the right choices.

Good luck on your own publishing journey, however you go about it, and thanks for reading.

MY SUPERPOWER: PERSISTENCE by BONNIE SCHROEDER

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Bonnie Schroeder started telling stories in the Fifth Grade and never stopped. After escaping from the business world, she began writing full-time and has authored novels, short stories and screenplays, as well as non-fiction articles and a newsletter for an American Red Cross chapter.

 

I come from a family of quitters. Sort of.

Several generations ago, my family owned a farm in northern New Mexico, in the Four Corners area. Now, anyone who’s ever lived on a farm knows it’s hard work. There are no vacations, holidays, or sick leave. It’s dangerous work, and you’re always at the mercy of Mother Nature.

So it’s totally understandable that at some point they gave up, sold the farm, and moved on to something less overwhelming. However, the people who bought the family farm went on to discover oil there. And I’m sure my great-grandparents sometimes thought, “If only we hadn’t given up.”

I heard that story from the time I was a little kid, and it haunted me. So when I became a writer, I swore I would never give up or give in to discouragement. I would become a published writer.

Life intervened in unexpected ways, and I had to put my dreams on the back burner for a while, but I never abandoned them. I kept writing, if only in stolen moments on a commuter van traveling to and from my job.

Writing is hard work, and you often must sacrifice other pursuits, many of which are easier and more entertaining. Your friends look at you funny when you tell them you’re skipping the movie so you can work on your novel. Sometimes I’d wonder, “Is it worth it? Who will care about this book anyway?” The answer, of course, was “I will.”

I finally finished a novel, and I even found an agent. Yay! Mission accomplished!

Ooops, not really. My agent was very determined; she got me rejected by all the big publishing houses, until a junior editor at the now-defunct Zebra Books took a liking to the novel. We talked, she suggested a few changes, and I was almost done revising when my agent called. The junior editor’s boss overruled her. No publishing deal.

My agent briskly told me to write another novel— “a mystery this time.” I did. She read it and dismissed it, telling me “that theme isn’t selling right now.” And she gave up on me.

But I didn’t give up. I wrote another novel, and after years of workshops and revisions, I began sending it to agents and to publishers who took unagented work.

I sent 167 query letters over six years before luck landed me at Champlain Avenue Books (well, luck and my friend MM Gornell, a fellow member of this blog.) And after all that time and all that angst, before I could even catch my breath, Mending Dreams came into being—and into bookstores.mdfrontcover-web

I was tempted a lot of times to give up, but that family story stuck with me, and I didn’t want to be the one who walked away and let someone else reap the benefits.

You hear all kinds of slogans on this subject: “Winners never quit; quitters never win.” But in my case the slogan took tangible form, and I’m here to tell you that you CAN achieve your dreams, if only you keep trying. Sometimes just hanging on for that extra day, that extra mile, that extra page—it can make all the difference.mountaintop

I’m putting my words to the test again, working on a new novel—the most challenging one yet. But it’s easier to keep going now, because I know I can do it, and I know that I have to.

Have you ever been tempted to quit writing because it can be so hard and sometimes so discouraging? Did you persist? How did you motivate yourself to keep going?

 

What Is a “Book Club” Book? by Bonnie Schroeder

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Bonnie Schroeder started telling stories in the Fifth Grade and never stopped. After escaping from the business world, she began writing full-time and has authored novels, short stories and screenplays, as well as non-fiction articles and a newsletter for an American Red Cross chapter.

 

 

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In today’s publishing environment, with millions of books competing for a reader’s attention, having book clubs discuss your work is one sure way for recognition.

But how do you get on the book club universe’s radar?

I wish I knew.

Oh sure, there are websites out there offering to help connect you with book clubs—for a fee.

There must be a better way.

And what defines a “book club book?” Does anyone know? Some clubs go for the best-sellers and prize winners. Others seem to focus on genres, like mysteries.

One way to figure out what makes a book club tick is to join one, which is what I did.

Several years ago, I joined the Brown Bag Book Club at Flintridge Bookstore in La Canada, not as a sneaky way to find an audience—my first novel hadn’t even been published then—but as a means to gain insight into what readers like and don’t like in the books they read.Book Club

Being in that club has enriched my life in many ways. I’ve made good friends, and I’ve read books I’d never have chosen on my own—for example, The Help. A novel about Black maids in Mississippi in the 60’s? I figured it would be too depressing. I would have missed a wonderful, uplifting story if I’d gone with my first impression.

Our club uses a variety of criteria in picking our books: we do some best-sellers and prize winners, but only after they’ve been released in paperback (which is why we’re still waiting to read All the Light We Cannot See.) We also ask individual members to recommend books, but only books they’ve actually read and, preferably, loved.

We take turns “moderating” the hour-long monthly discussions and usually bring a list of Reader’s Guide-type questions to fuel the discussion, but sometimes just asking “How many of you liked this book? And why?” will fill up the hour with commentary. It’s fascinating to see how people’s minds work!

My novel Mending Dreams has been read by two different book clubs, and I sat in on both discussions. The first time it was still in draft form, and the feedback was very helpful in shaping the final version. The second time was with my own Brown Bag Book Club, and the members were ever so kind in their comments. But both times, I have to say it was almost an out-of-body experience to hear them talk about my characters and the story developments. I kept having to remind myself, “I wrote that.”

I’d do it again in a heartbeat, and I hope I get a chance.

Some advice if you are lucky enough to be invited to a book club discussion of your book:

  • Leave your ego at the door if you can. I found that some club members really personalized parts of the book, and I had to remind myself their reaction was colored by their own experiences. Focus on hearing what resonated for readers—and what didn’t—so you can build on that knowledge in the future.
  • Come prepared with a list of questions in case the discussion loses momentum—not just the Reader’s Guide type questions, but your own as well: things you’d like to know about how a certain part of the book plays out, how the members felt about a character, did they see a plot development coming?
  • Be sure to bring bookmarks and/or business cards to distribute, maybe an email signup sheet so you can build your contact base.

If you don’t belong to a book club already but are thinking it sounds pretty cool, where do you find them? All over the place! Many bookstores have them, and so do libraries. One member of my club also belongs to a neighborhood book club. Ask around. You can also find some in your area through the Meetup website (http://www.meetup.com/topics/bookclub/).

Besides getting to read some really interesting books, you might find an audience for your books, maybe even more than one audience. Book clubs often share information. Get in with one (or more), and your book might be chosen by others. Word of mouth is a powerful thing, and some book clubs can definitely affect a book’s success.

Happy reading!

CANNIBALIZING YOUR LIFE

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Bonnie Schroeder started telling stories in the Fifth Grade and never stopped. After escaping from the business world, she began writing full-time and has authored novels, short stories and screenplays, as well as non-fiction articles and a newsletter for an American Red Cross chapter.

CANNIBALIZING YOUR LIFE

One of my favorite quotes, attributed variously to writers Philip Roth and W. Somerset Maugham, is this: “Nothing bad can ever happen to a writer. It’s all material.”

I take comfort in that reminder when bad things happen in my life; at least I might someday squeeze a story out of the experience. I might think, “So this is what it’s like to be stuck in a hospital ER.” Or “So this is what it feels like to watch someone you love get sick and die.”

Do you ever find yourself taking notes, mental or otherwise, during some traumatic event?

Not to be morbid, but those moments of sheer pain or grief or terror, if captured when they’re fresh, can add depth and authenticity to your writing.

Many years ago, my mother was diagnosed with Stage 4 lung cancer. Inoperable. She was in her 70’s and knew she didn’t want chemotherapy, so she entered a hospice program. As I watched her fade away, sometimes in terrible pain, sometimes in a morphine fog, I didn’t jot notes in my journal as I sat by her bed. But when the dreadful process was over and she’d been laid to rest, I did journal the experience. The entries weren’t poetic or well thought out, but my raw emotions seeped onto the page so that years later I could pull out my journal and refresh my memory—from a safer distance.

I fictionalized my mother’s dying in my novel Mending Dreams—not to capitalize on her suffering but to try and redeem it, to acknowledge her courage. Many people who read the book have told me, “I could tell you’d been there. I have, too.” I like to think they derived some comfort from knowing they weren’t alone, from understanding “It’s not just me. Other people have felt this, too.”

Writing about life’s darkest moments gives me a slight sense of control and helps me get a handle on my pain or grief or anger or fear. And using personal experience, even if I disguise it, adds a layer of credibility to my writing.

Knowing I might eventually write about a painful incident, I try to be more observant. If I’m going to go through this experience, at least I can record it, do it justice, and convert it to something useful after my emotions have cooled.

I’m not the only writer to do this. Here’s another quote, from the late Nora Ephron, a writer I truly admire: “Everything is copy.”

She should know—she turned the failure of her marriage to Carl Bernstein into a very witty memoir, Heartburn, which went on to become a hit movie. And she was able to give her ex a little payback for the infidelity that wrecked their marriage.

So what about the flip side? Does this mean that nothing truly good can happen to a writer? I don’t think so. I journal many peak experiences too, and try to capture the good feelings before they dissipate. Those entries come a little easier.

Heck, you know life’s going to throw us some curves. We might as well use them to make ourselves stronger writers.

 

 

 

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