A LOOK INSIDE IN-PERSON SELLING

By Bonnie Schroeder.

When I moved from California to Idaho in 2018, I also transitioned to being a self-published author. Until then, I’d had the benefit of a wonderful publisher, Champlain Avenue Books, behind me.

Alas, they closed their doors soon after my relocation, and I went solo. I’d done a handful of in-person selling events in SoCal, but I confess to being a lazy self-marketer. In SoCal my experience with those events mostly took place in libraries, and all I had to do was show up with my books and hope readers would buy them.

In Idaho, however, with three self-published books on my resumé, I realized I needed to be more proactive in getting those books into readers’ hands. One way to sell books in person is through trade shows known variously as craft fairs, book festivals, holiday bazaars, and a few other names (some of which I shall not print here.)

There are many book fairs in libraries here in Idaho, but there are also a lot of general craft fairs, big and small, all over—in parks, high schools, even specialty grocery stores. And many of those events take place outdoors—which, in Idaho, means contending with weather extremes. I’ve done festivals where I had to pull my luggage cart full of books through snow, and others in a field where the daytime temperatures grazed 108 degrees.

Weather conditions are only part of the fun. I also learned that I needed to supply my own “equipment”—i.e. tables, chairs, signs, decorations, and, in summer, canopies, shade walls, and a battery-powered fan. Another essential is a means of transporting my supplies—a sturdy folding hand truck for use on pavement, and a collapsible fabric wagon for other terrain.

I had the good fortune of connecting with two other “local authors,” Laura Jenski and Julie Howard who are pros at this, and they generously let me learn from them and shared tables and chairs with me as I began selling my books in person.

Laura has often recruited her husband to help transport tables and chairs to some events. She and Julie have also provided canopies for many events, and even when I brought the canopy, they assembled it while I parked my car.

I’ve done a few solo events as well, and I finally figured out I needed a checklist of supplies to bring, rather than searching through my memory every time:

  • Water (!) and food (!!)
  • Credit card reader (e.g., Square)
  • A supply of small bills to make change
  • Pens to sign books
  • Price list
  • Bookmarks, postcards, or other promotional material
  • The aforementioned decorations and/or a bowl of candy to lure potential buyers to our “booth.”
  • And oh yes—in Idaho (as in many states, including California,) one must secure a sellers’ permit to track, report, and pay sales tax to the state. Ironically, I learned that Idaho’s sales tax process is way more complicated than California’s.
  • Following Laura’s and Julie’s lead, I also realized I needed a large-ish poster with a picture of me and my books. My website and book designer Paula Johnson created the artwork, and my local Staples made the sign. I confess to feeling a surge of legitimacy at the result.

You know that saying, “It takes a village ….?” It is so true! In addition to help from the folks mentioned above, I send a thank-you to Heather Ames, a powerhouse on the festival circuit in Oregon. She sends me critiques of my table layouts, along with encouragement and examples, and I emulate her as much as I can without committing outright piracy.

This photo shows my comrades Laura and Julie with me at one of our events, and it truly is crucial to have a support network at these things. Some writers, me included, are not especially outgoing, and it’s a challenge to attract and engage with visitors at the festivals.

Some are interested and kind, while others are dismissive—masters at avoiding eye contact. Now and then, however, a visitor will show up who bought one of our books at a previous event and liked it well enough to seek out the author and buy more. This truly makes our day when it happens.

What the photo doesn’t show is all the hours, days, weeks, even months of prep work involved in getting us to this smiling display—things like replenishing our inventory, posting on social media, packing supplies, hauling boxes of those books to the venue, and showing up sometimes before sunrise to set up the tables and arrange the display.

There are still festivals happening in Idaho, but I’m done for the year—saving my energy for the spring. I just registered for a book fair at a nearby library in April. Library events are the best, because you have a built-in audience, and this one is no exception.

So all you authors out there, whether traditionally or indie published, I hope you get a few ideas from this post. Get out and show the world your books, because—especially for indie authors—that’s an important way to grow your readership. Best of luck to you all.

A New & Short Mystery!

by Guest Writer Alice Zogg

Hello friends, readers, and fellow authors,

I penned another stand-alone mystery.   A DOOMED REUNION is fresh off the press and available in hardcover, paperback, and e-book editions.

This one is short (170 pages).  Either I have learned to get my point across with fewer words or have become lazy. (haha)

As to the location, I invented a fictional town called Seabreeze and placed it along the California coastline between Del Mar and La Jolla.

People with old school ties attend a 30th high school reunion and are shocked to hear one of the attendees say he knows who murdered a classmate years earlier. That knowledge gets him killed.

Can Detective Scharfkopf with the San Diego County Sheriff’s Department piece together what happened back then to catch the person who has lived with this secret all these years… before another body is added to the list?

Happy reading,

www.alicezogg.com

A Doomed Reunion on Amazon

Alice Zogg was born and raised in Switzerland. She met her husband, a fellow Swiss, in New York City, and the two made their home in the United States. The family relocated to Southern California in 1967, where they have resided. She is an avid traveler and plays racquetball and golf. She has written over 20 books. 

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BOOK REVIEW – I read Alice Zogg’s new book. Yes, it is short, but the crime, plotting, and investigation are complete.  You don’t feel cheated at all.  The murder happens after a high school class reunion when one person blatantly claims to know the murderer of an unpopular student 30 years previously.  Does he?  Someone believes him and, in unusual circumstances “offs” the guy.  The detective is charged with solving not one but two murders.  The questioning, deduction, and final moments of revelation are well-plotted and written. I enjoyed reading it!  ~~~ Jackie Houchin

 

Promotion

by Linda O. Johnston

It’s November. A special month for me. I have two new books being published this month. Yes, two. My sixtieth and sixty-first traditionally published novels.

I’m delighted, of course, but still want to do more.

Meantime, I am now in the middle of promoting those books. What are they?

One of them is CRY WOLF, the second Alaska Untamed Mystery that I’m writing for Crooked Lane Books under my first pseudonym, Lark O. Jensen. I’m going to let the world know about it in a variety of ways, including additional blogs and a chat at Writerspace. I’m being interviewed by some people online. And I’m doing a Great Escapes Blog Tour, also online.

The other is CSI COLTON AND THE WITNESS, a Harlequin Romantic Suspense book in their vast series about the large Colton family. Because it’s a series with a large following in itself, and this story is the eleventh in this year’s miniseries, The Coltons of New York, I’m mentioning it a lot but not doing as much promotion for it.

So what do writers do when they want the world to know about their stories? They get out there and tell people in whatever way makes sense!

I’ve been doing this for a long time and have tried many ways of blaring my books out to anyone who’ll listen, including being on panels at conferences, giving talks at chapters of local writers’ organizations, whatever I can find. I’m doing a blog tour and have done several before. I’m volunteering to write articles for various publications.

Do they help? Who knows? I do sell books, but I’ve not had a bestseller. Not yet. But I’m working on it—and the promotions surely don’t hurt.

So what do you do when you have a book published? How do you publicize it? I’d be delighted to hear new ways of doing it, and the other writers who read this would most likely enjoy hearing it too. What works best for you?

And even if you’re not a writer, what kind of publicity do you like to see best from writers?

Let’s get out there!

Why I Read Short and Long

by Jackie Houchin

I read a lot of print books and listen to a great many audiobooks each year. I do not read anthologies or collections of short stories unless they contain several stories by authors that have a track record I enjoy.

Recently, I have been “reading” (I will use that word whether I use my eyes or ears) a good many short prequels to book series. If the book turns out to be so-so, I haven’t wasted much time. If I like it, I’ll consider the series. Also, more authors are writing their stories as novellas, which I enjoy too.  For me “shorter is better.”

Except!

Except when I read authors that I KNOW will come through with an outstanding story. Then I will read longer. Sometimes much longer.  I’m currently reading CITY SPIES by James Ponti. It has 378 print pages and I LOVE it. I eat it up. I can’t get enough, even when my eyes are stinging. I’m already looking for the next in the series. (Okay, yes, it’s geared to 10-12 year-olds, but I’m a kid at heart, and it really IS written well.)

In general, for LONG reading, I like fascinating, immersive, tightly-written books, with unique plots and hooks and plenty of jaw-dropping moments. And the characters better resonate with me.  I enjoy relevant back-story told well and within the plot.  In mysteries, I don’t want to easily figure out who is the villain or how he did the crime. I want to follow the author step by cleverly contrived step to the WOW ending, which, on second thought, makes perfect sense. I want a story that stays with me for a while.

Charles Todd is one of those authors. His Ian Rutledge historical mysteries are top notch. Here are my reviews of two of those books. You can see why I love them and will READ LONG.

A Pale Horse

A Deadly Loyalty

Historical Novels and Mysteries need to be believable and take me right to that setting and hold me there. If they do, I’ll READ LONG.  Here are three I reviewed that did that.

The Ghost Map by Steven Johnson

The Girl in The Painting by Tea Cooper

A Brilliant Night of Stars and Ice by Rebecca Connolly

In a LONG READ novel, I want to be carried along with astonishing characters, vivid settings, and heart-wrenching but hopeful story telling. Here are two I loved.

The Bronte Plot by Katherine Reay

Light on Bone by Kathryn Lasky

Here’s one dual-time plot that is outstanding and innovative and that I gladly READ VERY LONG.

When The Day Comes by Gabrielle Meyer

And I could name more.  I totally enjoy reading Charles Martin (long & intense), Connie Berry (intricate plots), Katie Gayle (addictive), A.J. Pearce (Historical), Spencer Quinn (Humor, a dog’s POV), and my all-time favorite Mary Stewart, which I read and listen to over and over.

All these books are well written and enjoyable. If these authors keep on writing, and others like them, I think there is hope for readers. (At least in my life time.)

NOTE: I hope you don’t mind the blatant self-promoting of my Words and Reviews blog!

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And a few fun shots of Jolly Ole England – Afternoon Tea at the Ritz with lovely piano music, 150 Picadilly, London.

   

Buckingham Palace and Big Ben

   

Bringing Books Back

by Linda O. Johnston

I’ve been wriing for a while, as those of you who know me, or know of me, are aware. I’ve so far had 57 traditional books published, with more to come—including one more next month.

Fun? Oh, yes! But some of those older ones had stopped being available, or at least mostly so.

However, my first mystery series is now available as ebooks, and my second is on the way as ebooks and audio! The first of those mystery series is my Kendra Ballantyne, Pet-Sitter Mysteries, and the second is my Pet Rescue Mysteries. Those Pet Rescue Mysteries available again now as ebooks and audio are BEAGLEMANIA, THE MORE THE TERRIER, AND HOUNDS ABOUND. There are two more in the series, and they’ll be on their way soon.

And I do have some of my earliest time travel romances available as ebooks as well.

If you’re a writer, have you also been in that situation? What do you do if you’re traditionally published and your first ones are getting old? They can remain available at online sites such as Amazon, but it’s a shame just to ignore them, right?

So what do you do? If they’re already available as ebooks, just continuing to promote them to readers might be enough.  And audio can be fun.

What if there are more formats to come in the future? I’m not a techie person so I can’t suggest what they might be, but do you have any thoughts about it?

Or, if they’re in a series, why not write some more books to that series to get more readers interested in the first ones? Of course they need to be available, but if they’re out there as ebooks why not?

We put a lot of effort into our books. We put parts of ourselves in them. It’s fun to have them available and have readers read them.

So it’s a good thing to find ways to keep them available!

Web Site Ads, Anyone?

by Jill Amadio

How many of us buy site ads to promote our books?

Grinding my teeth at low sales in August I was able to ask a couple of successful authors how they manage to keep their titles before the public. Brenda Novak, who writes the Dr. Evelyn Talbot thrillers, said that one of the publicity tools she uses are book marketing sites.  Although her wallet is somewhat fatter than those of many of us with four million copies of her books sold, Brenda still sends some of her personal advertising dollars to these sites.

business close up commerce computer

Among her tactics: Organize your own book group on Facebook. It’s free. Offer inexpensive swag such as commemorative pins in exchange for downloading only your book titles from her web site – not the books themselves.

Add a shopping page to your own website to sell T-shirts, mini-totes, Christmas ornaments, etc. Brenda said that it cost her $2,000 initially to set up her online shop and now it is hugely successful. 

Another tactic she uses is to create a Foodie Friday recipe which she cooks and posts on her Facebook and Instagram accounts, including a video.

Book trailers are one of her favorite ways to attract attention although she cautions that changing it regularly is key. To keep costs low (still expensive!!), the video company she contracts with uses stock video for much of the content.

Another tip: offer giveaways – one of her most popular was on Facebook Live in which she read from her books.  

Find a company that sells “scrap” advertising which are spots in major magazines discounted at the last minute. But don’t let the “scrap” description fool you. Brenda says that even discounted, it can cost a bundle. Nevertheless, one she found available was in People magazine, and she is always on the lookout for deadline deals with women’s magazines. 

“Not all marketing endeavors achieve the same goal. Some are more about brand building,” she told me. “I look at marketing my books like a farmer might his fields – it’s what I put into the soil before planting that makes the biggest difference in the end.”

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Away from Brenda’s heady, enterprising and pricey ads are the less expensive and free methods used by some of us Writers in Residence and by our colleague, psychological thriller writer Sheila Lowe. Like Brenda, Sheila subscribes to www.BookBub.com, a web site that sends out daily emails advertising books to millions of readers, although costs can be high.

Here’s how it works: you set a maximum price you’ll pay for the exposure, say $100. When someone clicks on your book cover you get charged a certain amount of money for the impression. After your stated maximum budget, the $100, is reached, BookBub takes down your ad. You can choose which readers and audiences you want to target by genre, interests, retailers, and location, and you can monitor your campaign on the site’s dashboard.  Extremely popular, the site has a waiting list of authors eager to sign up. 

While Sheila takes advantage of the benefits Facebook offers including its Authors Page, she likes affordable subscription sites such as www.BargainBooksy.com and www.RobinReads.com. The latter is a free author promotion service affiliated with Amazon and you don’t have to be part of Amazon’s Prime/Kindle Unlimited yourself to use it.  The site focuses on promoting eBooks which are now enjoying a massive surge. RobinReads buyers pay for discounted books if they choose to buy them only on Amazon. However, the deals are swift, lasting only 24 hours before they are retired for fresh offers.

man wearing pink polo shirt with text overlay

At BargainBooksy with around 3,000 subscribers, advertising for eBooks is also king along with print books. After a buyer clicks on a link to a specific book they are taken to Amazon’s web site, where the book can cost 0.99 cents or less, while pricing is based on your genre. This, of course, affects your royalties, so unless you are only targeting publicity you might want to reconsider. However, the site also links to your books at Kobo, Apple, and Nook, and to your own web site.

To splurge, you can buy a $50 BargainBooksy Deal of the Day promotion on FreeBooksy, a specialized-genre readers’ site designed to boost your click-through rates and purchases with free books that are not available on the main site.  

So, there you have it. A few costly as well as reasonably-priced ideas. Raid your piggy bank!

money pink coins pig

 

JillAmadioHeadJill Amadio is from Cornwall, UK, but unlike her amateur sleuth, Tosca Trevant, she is far less grumpy. Jill began her career as a reporter in London (UK), then Madrid (Spain), Bogota (Colombia), Bangkok (Thailand), Hong Kong, and New York. She is the ghostwriter of 14 memoirs, and wrote the Rudy Valle biography, “My Vagabond Lover,” with his wife, Ellie. Jill writes a column for a British mystery magazine, and is an audio book narrator. She is the author of the award-winning mystery, “Digging Too Deep.” The second book in the series, “Digging Up the Dead,” was released this year. The books are based in Newport http://www.jillamadio.com

Books: Digging Too Deep, Digging Up the Dead

Non-Fiction: My Vagabond Lover: An Intimate Biography of Rudy Vallee; Gunther Rall: A Memoire, Luftwaffe Ace and NATO General

 

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This article was posted for Jill Amadio by Jackie Houchin