Marketing our Mysteries

by Jill Amadio

Marketing our mysteries is probably one of the least preferred tasks on our to-do list but it is crucial if we wish for success and sales. I truly dislike having to hawk my books and with so many different avenues than ever from which to choose, the effort becomes far more onerous than ever. But with writers’ conferences shut down and virtual meetings on the rise I found time to think about how to increase my book sales.

Five Guides

In isolation, I decided to buckle down and educate myself further about book promoti0on, buying five guides to add to the two I already own which are The Frugal Book Promoter by Carolyn Howard Johnson, and Red Hot Internet Publicity by Penny Sansevieri.  I must confess I barely cracked open either of them but added them to five new books from amazon:  The Tao of Book Publicity by Paula MarguliesHow I Sold 80,000 Books by Alinka  Rutkowska, Marketing Books on Amazon by Rob EagarBook Marketing…Reinvented by Bryan Heathman, and another by Penny updated in 2019., titled 5-Minute Book Marketing for Authors. Naturally there are overlaps in all of these guidance books, some of them explained well with detail and others just glossed over. I offer my opinions herewith.

Five Minutes?

The 5-Minute book intrigues me the most. Five minutes? That’s just 30 minutes spread over a six-day week. Surely we can all handle that. Packed not only with advice on how to promote, Sansevieri includes a generous selection of web sites to contact after each point she makes. For example, to promote eBooks Penny presents dozens of free sites where you can list your book, as well as sites on Twitter worth notifying. She also  has several advice sections on how to use amazon’s author page, book page, reviews, how best to demystify amazon’s categories, key words, etc. if you self-publish with them. Her book offers the main benefits of Instagram, Pinterest, BookBub, Goodreads, Facebook, Google Alerts, blogs, and other social media, as well as creating your own newsletter for visibility.

Amazon

While on the subject of amazon, Bob Eagar’s guide focuses entirely on making the best use of the online global bookseller. He tells us how to find and understand their bestseller rankings, how to estimate your book sales, and why the rankings aid marketing efforts. Eagar also debunks a few myths about those rankings, as they change every hour of every day but at least give an idea of your sales, unlike traditional publishing houses. If there’s a spike upwards does it mean that your recent marketing campaign was effective? Or vice versa?  Your non-amazon publisher probably buys ads on the amazon site which means you can check your rankings without self-publishing with them. Is amazon advertising your book? You can find out from the site he cites in his book.

How to Sell 80,000 books

Moving on, I was eager to know how to sell 80,000 books. The author’s name alone fascinated me and I wondered who Rutkowska is. Turns out she is a bestselling USA Today and Wall Street Journal author and founder of Library Bub that connects indie authors with 10,000 libraries although you can find this list yourself online now.

A third of the book sets out interesting interviews with bestselling authors as to their promotional strategies, and Alinka shares how she sold those 80,000 books and more not only on amazon but also through online sites, bulk sales, foreign rights (there’s a service site for this), networking, and clubs. Happily, most of us are already skilled as panelists and speakers. She tells us something I never knew – that Apple is the second-largest book market player after amazon and publishes books, she says. Something also new to me, that Kobo is the second largest eBook retailer in Japan and has 3% of the market in the U.S. Is your YA plot linked to the ocean? If so, Alinka says we should contact the retail department of the cruise lines. They ordered hundreds of copies of her children’s books for their gift shops.

Selling the Sizzle

Heathman’s informal and friendly book includes branding and marketing formulas and understands the angst authors feel about the work that is necessary. He gets down quickly to the nitty-gritty of selling the sizzle, and like the other guides, talks about the various avenues available except that he adds how fortunate we are these days to have so many ways to promote our work and exactly how you approach Barnes and Noble through their CRM author signing schedule. I like his emphasis on reading local print media so you know what they are looking for regarding author interviews, and especially regarding radio. Don’t leave it up to organizations and clubs to publicize your event, get to work! However, his advice to create a daily series of social media posts sounds a bit daunting. I like Heathman’s list for getting quality book endorsements you can use for your back cover, press releases, and on your website and blog. Particularly useful is his 15 Week Book Marketing Checklist chart.

A ‘How-To’ Guide

The how-to book promotion guide I have taken a special liking to is The Tao of Publicity. Margulies directs it to beginners trying to figure out how to publicize one’s books but even those skilled at it can learn something from her pages. Like the other guides mentioned above except for Penny’s lengthier tomes, the Tao is around 145 pages but is crammed with tips, ideas, website content advice, timing your launch, Q and A questions for the media to ask, the pros and cons of a blog tour, why limiting social media sites can be a better way initially to build relationships with readers, and many other issues.  Ever heard of dashboards Hootsuite, Threadsy, and Tweetdeck to post information about your books? And make sure you take into consideration America’s different time zones.

After reading all seven guides I found something in each one that was individual enough to make a note of, writing down the page numbers. However, I am now too exhausted to figure them out.

 If you care to share, which promotional ideas bring you the most reward?  

Photo by Campaign Creators on Unsplash

How To Earn $1 Million on Your First Book… or NOT!

Jackie Houchin

bag of moneyI was going to write this post on “how to make $1 million on your first book” and follow the story of paranormal-romance writer Amanda Hocking who actually sold 1.5 million eBooks in 2010 and made $2.5 million. “All by her lonesome self. Not a single book agent or publishing house or sales force or marketing manager or bookshop anywhere in sight.”

Following tips she’d gleaned from the blog of JA Konrath (an internet self-publishing pioneer, who boasted of making $100,000 in three weeks), she also uploaded to Smashwords to gain access to the Nook, Sony eReader and iBook markets.  “It wasn’t that difficult. A couple of hours of formatting, and it was done.”

Then… she got a $2 million contract from St Martin’s Press and… yada, yada, yada.   Here’sHerStory

Today the self-published book market is flooded with books, and unfortunately a lot of them are inferior in quality in one way or another.  Authors in a rush to publish don’t take time to write a quality story, edit, format, proofread, and design a cover professionally. And less than half of them make even $500.

So what’s a newbie author like me to do?

I’m currently working on a middle grade children’s book manuscript. It is a collection of twelve stories from the POV of seven kids who are the children of Missionaries in Africa. The kids take turns writing emails to their friends back home, telling of adventures, mishaps, mysteries, and lessons learned. In the process they reveal amazing bits of African culture, as well as showing how kids anywhere can use the Bible to help them in life.

Because it is unabashedly a Christian book and might be difficult to market, I decided to self-publish.  I’m also determined to make it the best possible book I can.

Okay. No problem.

I’m a journalist and a reviewer. I’ve written tons of stories for my granddaughters over the years. And these twelve stories have been “kid tested” to more than a dozen children at my church. (They loved them.)

So all I have to do is a minor rework so they fit together smoothly, check for typos and grammar errors, and ask a friend to help me upload it to Kindle and Createspace. Right?

WRONG!

IMG_3243As I began to read blogs about self-publishing and downloaded PDFs like “Checklist for Publishing Your Book” and “Which Format Should I Choose” and followed marketing blogs with tips on using  social media, launching your book, advertising, newsletters, and websites, I discovered there’s a lot more to consider.

How to self publish your bookI bought and read “How to Self Publish Your Book” by Craig Gibb, which details about titles, pen names, and blurbs, as well as editing, cover designs, formatting, promoting and marketing options.

Word by Word Editing“Word by Word, An Editor Guides Writers in the Self-Editing Process” by Linda Taylor describes in detail the process of content and copy editing, proofreading, formatting, and all the front and back matter I would need to write for a complete “up-loadable manuscript package.”

 

My take away, if I am determined enough to do it:

  1. Write/rewrite my stories so they are polished to a mirror shine and have a kid-compelling first chapter.
  2. Get my manuscript professionally edited. (I sent in a sample 750 words to be edited free to one publisher, and was aghast at all the track changes suggested!) A proofreader is also high on my list.
  3. Get professional help in formatting my manuscript for the various eBook and print options. (There are just too many things that can go wrong, and I know from a dear friend on this blog that the learning curve is steep.) This is especially important because I want to include photos or illustrations.
  4. Get a cover designer/illustrator who can format for both eBook and Print, and who can portray the vision I have for the stories.

How much is this going to cost me?  A lot.

Can a middle grade children’s book with a Bible slant recoup that in sales?  Only God knows. I’m really NOT out to earn $millions. Any profit I make will be channeled back into the Africa ministries that I love.

But… I DO have a person who has promised to read the book and write a foreward for it. He’s worked with Wycliffe Bible Translators and travels the world as a Partnership Facilitator. He’s been to Malawi many times.  Who knows where THAT contact might lead.

And YOU might even know a 7-12-year-old who thinks it would be fun to grow up in deepest, darkest Africa!  And want to read my book.

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