by Miko Johnston
Gayle, Madeline and guest blogger Elaine Orr have all recently posted about the importance of research in writing. It reminded me that the subject has been a constant theme on our website. Not surprisingly, I’d been preparing one on the same subject.
My entire Petal In The Wind saga is about to be reissued under a new imprint, in addition to the publication of my fourth book in the series. When my publisher ceased operations, I regained the rights to the three earlier novels, but not the cover art. New covers had to be designed. I knew an excellent source for that which resulted in two sets of designs from which to choose; I’ve put a sample of each for the newest book below. The good news: they were both fantastic. The bad news: they were both fantastic. I couldn’t choose.
I asked others for their opinion, which were divided. Part of me thought I couldn’t go wrong with either, but another part thought, “nah, too easy.” I researched the subject online and found some good information, but I still couldn’t decide which set I wanted.
I needed expert advice. Then it dawned on me who could give it.
In the town where I live, there’s a small independent bookstore, one of the perks of living in a tourist town (another is having many quaint shops, over a dozen restaurants, and two wine bars despite a local population of 2,000). While bookstores are not unique, many visitors stop in to ours to seek out local authors, a great way to discover new writers.
Despite its small size, Kingfisher Bookstore holds a remarkable array of books, everything from popular fiction to DIY hobby and craft books, history and historical fiction, books for kids of all ages and their grownups. When customers ask for local authors, Meg, the owner and book buyer, takes them to a table she’s dedicated to their works of fiction, memoir and poetry, and “hand-sells” them based on the customer’s interest.
I brought my computer to the store and asked Meg if she’d give me her opinion. She looked at both cover sets and asked me, “Is your book historical fiction or romance?” I told her the former. Then I got a valuable lesson in cover design.
Apparently, you can judge a book by its cover. Everything, from color to images to font, sends signals to a potential reader as to what the book is about. Meg guided me through the many subtleties of cover design, which helped me decide which to choose for my series.
For the record, I chose the set represented by the left image, above, but with a Serif font. Here’s why. The novel begins in the last year of World War I and takes the characters through the mid-twenties, with fascism on the rise. Darker images indicate the gravitas of the times. The “ripped paper” cover with the woman implies a love story more than historical fiction, which would be misleading to a reader looking for romance. Sans serif fonts fit better with modern writing. The Didot font I’ll use has a very 20th Century feel that’s neither too modern or too old-fashioned.
Will all this fuss over the cover guarantee sales? Probably not, but at least readers who purchase my book might have a better sense of what they’re getting.
Have you ever considered asking someone who owns or runs an independent bookstore for advice on any aspect of marketing, from what’s selling to what your cover should look like? I would strongly recommend it. And while you’re there, thank them for supporting writers. Where would we be without them?
Miko Johnston, a founding member of The Writers In Residence, is the author of the historical fiction saga A PETAL IN THE WIND, as well as a contributor to anthologies, including “LAst Exit to Murder” and the soon-to-be-released “Whidbey Landmarks”.
The fourth book in her series is scheduled to be published later this year. Miko lives in Washington (the big one) with her rocket scientist husband. Contact her at firstname.lastname@example.org