William Shakespeare had Juliet utter these famous words: “What’s in a name? That which we call a rose by any other name would smell as sweet.” But as Romeo and Juliet discovered, the entire story revolved around those names and the fact that he was a Montague and she was a Capulet and those two families weren’t destined to get together. The same with the Hatfields and the McCoys. Without the tension between those families, we wouldn’t have the classic story that we know today.
My point being: Names Matter.
There is a saying credited to Elmore Leonard who was a master at picking names for his marvelous characters. He said he was having trouble with a character until he changed the guy’s name and then he couldn’t shut him up.
There is so much truth in that. Go back to Romeo and Juliet. If Romeo had come from another family that didn’t have a lifetime feud with the Capulets, he and Juliet would have had no problem getting married. But he was a dreaded Montague and there was no peace between the families until half the cast of the play was dead and the survivors saw the error of their ways and had a group hug before the curtain came down. I’m making up the hug part, but you get the drift.
The same plot was used in the musical, West Side Story. Many of the Sharks and the Jets lay dead in the street by the time the credits rolled. But that was the story. The names mattered. So here’s a heads up: Your characters might be begging for a different name if you would just listen.

Are you having trouble getting that guy you introduced on page 24 to fit into the costume you decided he should wear? Maybe the costume doesn’t fit the name you have pinned onto that character. Change the name and see if he looks better in that outfit. I mean really, would a guy named Bruno Lipbuster look right in a Saville Row suit? Or would Maisie Dalrimple look right with a crown on her head as queen of a mythical country in Europe?
Johnny Casino, the main character in my Johnny Casino Casebook Series, got his name when I thought about who he was and what he did for a living. He’s a private detective, so I wanted him to have a detective’s name. I knew his first name was going to be Johnny. But what about his last name?
My first thought was Sam Spade from Dashiell Hammett’s The Maltese Falcon. I loved that movie and Bogie as Sam Spade. Then an old TV series starring David Jansen popped into my head. His name was Richard Diamond in the show.
That’s when I started to see a mental pattern forming. The characters’ last names were the suits on playing cards. The third name would be heart. What about Jonathan Hart in the old TV series Hart to Hart?
Okay, those names were all taken. What about the last suit of cards in the deck? That would be clubs. I couldn’t think of any character in movies or TV that was called Club. BUT, what is another name for a club? Not the wooden object that hits you over the head, but the one where you play cards: a casino. Ah.
I had a name: Johnny Casino. I looked up the name on the Internet to see how many times it was used. A character in Grease was named Johnny Casino. There was also a tattoo parlor out here in California, now closed, called Johnny Casino’s Tattoo Parlor. The name wasn’t really over used. I picked that name.
And Johnny liked it, but there was more to his name than I knew at first. Johnny enlightened me. Johnny wasn’t born with the name Johnny Casino. It had been Johnny Cassini. He has a story in the second book, The Johnny Casino Casebook 2 – Looking for Johnny Nobody, that explains how he went from Cassini to Casino. But it all started with Sam Spade and a deck of cards.
And then there was Chance McCoy in my latest detective series. The title of the collection of short stories, Second Chance, and his name hit me like two trains colliding. I had written the first few pages of the first story back in high school. I didn’t know what to do with those pages, so I decided to save them. Sixty years later I looked at that opening and thought that this guy had a second chance in life. Bam! Chance had to be his name. I don’t know where the McCoy came from. Maybe he told me his last name. Nevertheless, I use the word “chance” in every title of every short story in the collection. His first name couldn’t have been anything else.
Minor character’s names seem to come to me when I think about who they are and what their background might be in my story. Elmer and Delmer were two goofy brothers in a short story. The rhyming, old-fashioned names fit the type of people I wanted them to be.
Dale Carr’s moniker was a take-off on actor Glenn Ford’s name. (A glen is another word for a dale; a Ford is a car.) I had my character basically co-opt the life of actor Glenn Ford, but I didn’t feel right using his real name in the story. I did use some parts of his life like a location that was used in one of his movies.
I did sort of the same thing in my spy novels though I did use real historical characters like Eisenhower and Ian Fleming and a few others. They dropped in for a guest appearance. Everybody else was a character that I created like Rhoda Zimmerman and Martha Rose. These two ladies were minor characters in the third spy novel, Star Power. The book dealt with communism in Hollywood starting back in the 30s and 40s. Both ladies were big-time communists. Both names are also a version of the color red. I’m not the first person to use that color to denote a fellow traveler. Communists did it themselves for aliases.
Many people in old Hollywood were Jews. I had a few guys with Jewish names appear like Sidney Berman and Martin Zimmerman. When I wanted a name that sounded like a famous writer I chose William Durack. How about an agent named Peter Roth? The name sounds like a talent agent.
I did have to consider the era in which the majority of the book takes place. No Tiffany’s, Amber’s or Kanisha’s welcome. I used Lillian and Estelle instead. And a maid called Hilda Brown. Back in that era many gals who went into domestic work were right off the boat from Germany or England, so they got the gig.
In the second book in the spy series called Dry Bones, I have Oriental characters. The Internet has places you can check to see what various Oriental names mean. One of the main characters in the book is Trang van Quang – Trang means intelligent, beautiful/ Van means cloud/Quang means clear. I liked what that name meant. Quang’s adopted daughter was called Su Linh – Linh means spring, soul. That totally fit her.
A recurring character in all three of the spy novels is an Air Force pilot named Major Ralph M. Barton. It’s no coincidence that the guy flew C-47s and was stationed in Okinawa, Memphis, France, and Florida. And that he had a daughter named Elaine who ended up being a writer who, in the first book, wrote a very similar book in order to catch a traitor. That was part of the plot. You see, my late dad’s name was Major Ralph M. Bartos, USAF retired. My middle name is Elaine. I knew these characters really well and the names had to be that close to the original people so I could tell the story. (Not everything in my spy novels is fiction, by the way.)
So my point in this piece is to mention how important names are to you and to the reader. Play with the names you have chosen. If those characters don’t speak to you, think about changing them until they won’t shut up. (Thanks Mr. Leonard for your quote.) The right name will help you write your story.



Here is one really cool way to make a character different: Whether he or she is a major or a minor actor in the piece, give him or her an accent. That doesn’t mean you have to write their dialogue all in French or Pig Latin. In fact, too much of a good thing can turn off your readers. But a word or phrase sprinkled in to give the reader a taste of that foreign accent, regional twang, or distinctive way of speaking… speaks volumes.

by Paul D. Marks
When I was going to pitch meetings in Hollywood, I would start off talking “normally,” as if the people I was pitching to had a shared base of knowledge with me. I quickly learned that wasn’t the case, so I dumbed down my pitches to not include anything that might make them feel insecure or ignorant. Hell, they didn’t even know the great movies, so it was hard to reference them as well. Sure, they’d heard of 

Wrapped up in their own little narcissistic worlds, many people don’t know what’s going on in the Ukraine or the Middle East—or across town. They know little about historic figures and literature as well. Of course nobody can know everything, but it seems that a thirst for knowledge has been lost to a great extent and that some people even seem to wear their ignorance as a badge of honor. Well, I guess I do that too. Aside from Kim, I can’t name another Kardashian. Aside from Pookie or Gooby or Snookie (hmm, the spell checker didn’t recognize Snookie’s name, but I guess it won’t be too long until it does), I can’t name another Jersey Shoreite—my badges of honor—assuming they’re even still around spreading their own special brand of sunshine.
While we have more options than ever for learning, do you think most people are using the net to look up Madame Curie or 






When I came up with
The first story I wrote had Johnny mention that he once worked for the Mob. I was channeling his voice and the words just came. Then I realized I needed to know a little bit about the Mafia. An ex-cop acquaintance with a rather interesting connection to the Mafia told me what books to read and he also shared some insights that you might never find in a book, but if you did, you would think it was fiction.
As I was on this road of discovery, I realized I had given Johnny the title:
My newest character in a series is Chance McCoy. I bill him as a third rate P.I. in a secondhand suit who blows half the cases he takes on. Not a great track record. Then Chance is shot… and killed. But Chance gets the opportunity of a lifetime. He gets to come back, alive. Now he can fix some of those old cases and take on some that challenge even the brightest detectives. What does he use? As the guy who sent him back tells him: You use what’s inside. Chance’s discovery process is a trip in book one:
Aren’t memorable characters what writers want to create? And isn’t that what readers want to read. You betcha. 





Also, if you have too many minor characters, they will start to clutter up your story. Your reader won’t know if he is supposed to remember this character or if the person is just an information-dropping entity.
Well, it all started because of the chocolate. You know – all that extra chocolate that abounds over the holidays. You can’t leave it sitting there. It has to be eaten. It would be rude not to.




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