Bullet Points for Building a Successful Platform
Day 1 –
Who are You? Before you can really start building a platform of skills to promote yourself and your work, you need to know who you are and what you do best. In other words, what is your niche? If you were a book, where would you be in the bookstore? Mystery section, Short Story collections, Mystery plays. When you meet people, do you say, “Hi, I’m Agatha Penwrite. I’m a mystery writer.” Or are you still not sure what you want to be or write? If you can’t figure out what it is you are, you won’t be the only one.
Look back over the things you have already written and take inventory. At the California Crime Writers Conference in Los Angeles (June 2009), Gayle Lynds (The Book of Spies) said that you will probably have five novels under your belt before you sell your first one.
So, what do you primarily write?
The other half of knowing who you are is this: What other skills do you bring to the party? Were you once a cop, a private detective, a chef, a hooker? Hey, all of these are the basis of a good storytelling. What skills do you already have that will add credibility to your writing?
When I first started to write seriously, I wrote three long spy novels. The length alone said they wouldn’t be selling anytime soon. My dear husband said to me, “You were a private detective once. Why don’t you write a detective novel?” Duh.
So ask yourself, “What actual expertise am I bringing to this novel?” If you are a great cook or professional chef, you might center your stories around cooking. (Jerilynn Farmer’s Perfect Sax). If you are good at research, you might tackle an historical novel. (Jeri Westerson’s Veil of Lies) If you are a doctor, lawyer, or police officer, you have case studies by the score from which to draw stories.
All the people with the above job descriptions have something to talk about when speaking to an audience besides their great new novel. They have real life experience in the subject matter. They bring credibility and great insight to their latest book. Sue Ann Jaffarian (Booby Trap) is a paralegal writing about paralegals. Sheila Lowe (Dead Write) is a real life handwriting expert. Her protagonist has the same job. Doug Lyle (Forensics for Dummies) is a heart doctor. They each write about what they know best.
Not only does Sue Ann have actual knowledge of her subject matter, but she can also go speak at a paralegal convention or a lawyer conference. Her expertise carries weight. It’s a great draw.
So, what is your biggest asset?
Not a doctor or lawyer? You still have resources. Mari Sloan (Beaufort Falls) comes from a long line of Southern eccentrics and visionaries. Her storytelling skills make her book fascinating. Did you hear some good family tales growing up? Bruce Cook (writing as Brant Randall) wrote a novel that incorporates some of his family’s stories in a knockout book, Blood Harvest.
Now ask yourself again: “What am I bringing to the party? What else can I talk about that shows I just might have credibility in the subject matter of my book?”
Write a one-paragraph biography about yourself listing pertinent accomplishments and skills. You’ll need this when an agent asks: “Give me a brief bio about yourself that I can send along to the publisher when I submit your manuscript.”
Are you getting the idea what a platform is? Good. Come back next week for more.