THE RIGHT WRITING SPACE
One of the difficulties with so many different characters is finding a common thread that runs through the various books that can be used to solidify an author brand. What is an author brand?
When you hear Joanna Fluke, you think mysteries and baking. And vise versa.
Is there a common thread among my characters? Well, Evan Miller is troubled, while Deanna Winder IS trouble. Frankie Chandler, Pet Psychic, considers the supernatural an intrusion in her life, while Father Gerald McAllister, exorcist, relies on it. And most of them would be left off the guest list of a dinner thrown by Edward Harlow, author of the Aunt Civility etiquette books.
An author, when coming up with a brand, also needs to consider his or her target market. I’ve never mastered that one. Most mystery readers are women, so I should try to determine who would like my books by age group and other demographics. Let see an example of how well that works.
I took a screenwriting class in Chicago. I wrote a scene that took place in a small town post office, and a confused, elderly lady at the front of the line was driving the impatient protagonist mad. The person who laughed the loudest was a young, black man. I would have picked the suburban-looking white women as my target audience, but her slight smile seemed reluctant. So much for stereotyping your audience.
Another trick to finding your brand is to brainstorm words that come to mind when describing your books or characters. Unintentionally funny due to the circumstances and people they are surrounded by. In other words, you and me. That doesn’t narrow it down very much.
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| Could this be the next Agatha Christie? |
You can always compare your books to others out there, but that’s too intimidating. When I put fingers to keyboard, I always hope to be the next Agatha Christie or Rex Stout, but the results fall far short. As for comparisons to current authors, each one seems so unique to me that I wouldn’t dream of holding my novel up next to theirs. I would feel like the gal on late-night television offering knock-offs for those who don’t care for the real thing.
JA Konrath has said that if you want to sell books, write more books. That I can do. I’ve slowly built up 4 novels, a traditionally published novella, and 4 short stories. Oh, yeah. And a children’s book. If my timetable holds out, I’ll have Civility Rules, my Harlow Brothers mystery, and the third pet psychic mystery out before the end of the year, and the Father McAllister mystery out at the beginning of 2016.
So what should I do about my brand? I’d solicit feedback from other people on what words they thought best represented my books and characters, but if anyone used the word sassy to describe Frankie Chandler or Roxanne Wilder, I’d throw myself out the window. (It doesn’t matter that I live in a one-story. It’s the intent that counts.)
Kate Thornton is a retired US Army officer who enjoys writing both mysteries and science fiction. With over 100 short stories in print, she teaches a short story class and is currently working on a series of romantic suspense novels. She divides her time between Southern California and Tucson, Arizona. You can find out more about Kate at her Amazon page.
WHAT ARE EZINES?

WHAT DO THEY OFFER?
They also offer one of the widest readerships possible for your stuff – billions of readers from all over the world can access your writing. This is not to say they necessarily will, only that they can. Many have hit counters or readership statistics available, so you can get an idea of how popular a particular ezine is.
There is a certain amount of prestige accorded many ezines. Literary fiction ezines in particular serve a discriminating community, while many of the genre ezines are also routinely read by prize committees. The Pushcart Prize, Derringer and other prizes have been awarded to fiction published in ezines.
WHAT ABOUT MONEY?
Some pay in cents-per-word, others in flat rate, still others in merchandise or print copies of sister magazines. Payment can be by check or through electronic funds transfer. I keep a PayPal account just for this.
WHAT ABOUT COPYRIGHT? WHAT RIGHTS HAVE I SOLD?
Generally, the rights you have sold are First Electronic Rights and sometimes First World Rights which include First Print rights. This means you have reprint rights still in your bag to sell at a later time, either to a print magazine or to another ezine. Usually, with an ezine, you have sold your rights for a specific duration, and then allow archiving.
WHAT ABOUT PEOPLE STEALING YOUR STUFF?
WHERE CAN I FIND EZINES?
LIFE EXPECTANCY
There are a ton of how-to books on journaling out there. I have two favorites that are especially relevant to me. When I’m feeling stuck or just need a break from my current project, I sometimes turn to them to jump-start my writing in unexpected directions.
If I know an author well, I will simply pick up a copy of his or her book, confident that I’ll enjoy the read. I’ve seldom been disappointed this way. But what if I don’t know the author? What will make me lay down my money and take the book home, or even download it at a cheaper price from Kindle? After all, this is the position I have to assume most readers will have toward me when they first discover my books.
The back cover description is the key.
It’s ridiculous, if you think about it, that an author must condense the plot, the character’s arcs, the entire novel into a paragraph or two that will entice the reader to want more. But something on that back cover has to convince me the book is worth my time. Here is the back cover from Elizabeth Peter’s first Amelia Peabody mystery. (It’s a bit of a cheat, as my mother recommended it to me.)
“Crocodile on the Sandbank”
Amelia Peabody, that indomitable product of the Victorian age, embarks on her debut Egyptian adventure armed with unshakable self-confidence, a journal to record her thoughts, and, of course, a sturdy umbrella. On her way to Cairo, Amelia rescues young Evelyn Barton-Forbes, who has been abandoned by her scoundrel lover. Together the two women sail up the Nile to an archaeological site run by the Emerson brothers – the irascible but dashing Radcliffe and the amiable Walter. Soon their little party is increased by one – one mummy, that is, and a singularly lively example of the species. Strange visitations, suspicious accidents, and a botched kidnapping convince Amelia that there is a plot afoot to harm Evelyn. Now Amelia finds herself up against an unknown enemy–and perilous forces that threaten to make her first Egyptian trip also her last…
The basic story is that a spinster goes to Egypt and runs into a lost young woman, two brothers, and a mummy, but notice the adverbs and adjectives: irascible, suspicious, perilous, scoundrel. The verbs are strong as well: embarks, rescues, abandoned, threaten.
These word choices also work because the characters and situations are bigger than life, which I think comes through.
Radcliffe is described as “irascible but dashing”, which gives the reader a hint of fireworks and romance.
Out of this description, I’ll tell you what would have made me open the book.
“…a singularly lively example of the species.”
I LOVE dry, understated, and usually British humor. What a hysterical way to describe a mummy! That alone would convince me to open the book, because it’s my kind of writing style. I would also look inside to check out the writing style because there are only two authors who are good enough to make me suffer through present tense.
1. Condense the story into a few lines.
2. Choose strong adjectives, adverbs and verbs.
3. Make sure the description reflects the tone of the book.
Sounds easy, right?
Take your latest tome and apply the rules. Can you improve your description?
One of my peak AWG experiences, in fact, came when I joined fellow novelist Heather Ames (whom I met in those critique groups, one of which she moderated) to address the membership and describe our paths to publication.
Before long, the other granddaughters said they wished they had letter friends too. Soon Kerry was getting letters from pet-loving Annie Black, and Jana heard from Kim Ling, a girl with four brothers. The letter-friends were all from the same neighborhood, knew each other, and occasionally crossed paths.
The big step came when Shannon said she couldn’t wait so long between letters. “Can’t you put them all into a book, Grandma,” she asked. So I did, and “Molly Duncan and the Case of the Missing Kitten” was born. Soon after that came “Princess Ebony and the Silver Wolf.” (Ebony was an ancestor of Annie Black. Think how The Princess Bride was told.) Later “Kim Ling, Cub Reporter” was imagined. I illustrated (very simply) each book, and included a map of the area in the front pages.
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