Paddle Your Own Boat. Submit articles to on-line writers’ magazines or write for your local weekly newspaper. You can submit book reviews or articles on local writers like yourself, or maybe cover community news or write special interest articles. Write newsletter articles for the groups to which you belong. You will be writing and people will be seeing your name in print.
As a freelance reporter, you can get out there and talk to people, the very people who just might show up at your first book launch. You will be somebody who is doing something in your community rather than sitting back and waiting for things to float your way. Paddle your own boat and you will get to your goal a lot faster.
Planning Ahead. Okay, you have honed a few skills, maybe you have even sold a short story or two. You are contemplating the time when that brilliant publisher realizes that you have a publishable book and snaps you up. You will finally have something in print with your name on it. Hooray.
Question: What will you do then?
Answer: Find people who want to read it.
Problem: You didn’t think about this part earlier.
Solution: Let’s think about it now.
Selling one book at a time at a local bookstore might be a little slow. How about finding a group of people who might be interested in your particular subject matter? Sue Ann Jaffarian’s protagonist, Odellia Grey in Booby Trap, is a pleasantly plump paralegal. Sue Ann speaks at paralegal conventions. And lawyer conventions. She parlayed her real life job skills into a series of novels and then doubled down to promote herself and her books at conferences featuring the vary same people. That’s a good marketing technique.
Say you wrote about a “super chef/sleuth.” You might try asking a cooking utensil convention to let you come and speak. Or a food convention. Or a cruise line that caters to caterers. Find groups of people with whom you have a connection. If your protagonist is over forty (or maybe even in their sixties), try senior citizen groups. If your plot centers around the aerospace industry, ask NASA if you can speak at their next get-together.
So, planning ahead sounds like a good idea, doesn’t it? You might even rearrange your plot to put some big business entity in it (in a good light) just so you can be invited to their next convention.
Market your book and yourself. Examine your skills, talents, interests, previous or current job and see how they can be used to promote that book of yours. Remember: you want to sell books, but mostly, you want to sell yourself.