Building a Platform

    by Gayle Bartos-Pool


PlatformPlatform: 1. a raised flooring  2. the flat area next to a railroad track  3. a set of principles


Now is the time to add another definition to your Webster’s. If you are a writer, or you would like to be a writer someday, definition #4 is essential.


Platform: 4. an accumulation of skills and accomplishments along with various methods of broadcasting that information to the publishing world and the reading public; Your goal is to drive people to you and your book.


Learn what type of tools to use to build that platform: website, Internet, writers’ groups, other social networking  


Building a Platform in the 21st Century


It isn’t enough for today’s writer to merely write the novel or short story, or for that matter a non-fiction piece, newspaper article, or screenplay. Today’s writer needs to get noticed. Does that mean be a flaming exhibitionist? Yeah. Sort of.


As described in definition #4: a “platform” is an accumulation of skills along with various methods of broadcasting that information to the publishing world and the reading public. And this can be started before you have a book in print. In fact, it should have been started before you are knee deep in trying to promote a published book.


If you have visions of your future publisher footing the bill for your world-wide book tour or arranging your multi-city American book tour, wake up, sweetheart. More than likely, you will be doing this yourself.


But, if you have developed certain skills and have laid a foundation (a.k.a. platform) for getting your name out in front of the public, you are ahead of the game. But a “platform” isn’t just a website or a blog. It’s a lot of things.


If people (agents, publishers, booksellers, librarians) know they can count on you to get a job done, you build your credibility. Sometimes that means just showing up at a literary event and helping out. If you exhibit this type of capability, your agent and publisher will consider you a professional, especially if you have this part of your budding career taken care of before you drop your first manuscript in their laps. And let’s face it, when you sell your book, you won’t have time to learn these new skills. Take the time now, while you are still polishing that second or third draft, to get yourself up to speed.


Now you might say, “But, hey, I just want to be a writer.” (Boy have you got a lot to learn.) Unless you actually have the next Harry Potter book, or Twilight series stacked up around your computer, you have things you need to do now. Both Ms. Rowling and Ms. Meyer have people to handle this. Unless you have “people,” you will have to do this part yourself.


This will be a Bullet Point Presentation of many of the ways you can build your own platform. This will include creating a web presence, getting your face out there (short of on the Ten Most Wanted list), and discovering who you really are in the first place.


Jewel 5Roll up your sleeves and join me as we polish the gems that we are inside.



Please note: I am primarily a mystery writer, so I will use examples based on writing mysteries. But a writer is a writer. These skills fit all shapes and sizes.

Gayle Bartos-Pool, aka: GB Pool, mystery writer


Target 2


Bullet Points for Building a Successful Platform

Point #1 –

  1. Who are You? Before you can really start building a platform of skills to promote yourself and your work, you need to know who you are and what you do best. In other words, what is your niche? If you were a book, where would you be in the bookstore? Mystery section, Short Story collections, Mystery plays. When you meet people, do you say, “Hi, I’m Agatha Penwrite. I’m a mystery writer.” Or are you still not sure what you want to be or write? If you can’t figure out who it is you are, you won’t be the only one.


Look back over the things you have already written and take inventory. At the California Crime Writers Conference in Los Angeles (June 2009), Gayle Lynds (The Book of Spies) said that you will probably have five novels under your belt before you sell your first one.

Ladies StudySo, what do you primarily write?

The other half of knowing who you are is this: What other skills do you bring to the party? Were you once a cop, a private detective, a chef, a hooker? Hey, all of these are the basis of a good storytelling. What skills do you already have that will add credibility to your writing?


When I first started to write seriously, I wrote three long spy novels. The length alone said they wouldn’t be selling anytime soon. My dear husband said to me, “You were a private detective once. Why don’t you write a detective novel?” Duh. Boy, was he right.


So ask yourself, “What actual expertise am I bringing to this novel?” If you are a great cook or professional chef, you might center your stories around cooking. (Jerilynn Farmer’s Perfect Sax). If you are good at research, you might tackle an historical novel. (Jeri Westerson’s Veil of Lies) If you are a doctor, lawyer, or police officer, you have case studies by the score from which to draw stories. (Michael Crichton, John Grisham, Joseph Wambaugh.)


All the people with the above job descriptions have something to talk about when speaking to an audience besides their great new novel. They have real life experience in the subject matter. They bring credibility and great insight to their latest book. Sue Ann Jaffarian (Booby Trap) is a paralegal writing about paralegals. Sheila Lowe (Dead Write) is a real life handwriting expert. Her protagonist has the same job. Doug Lyle (Forensics for Dummies) is a heart doctor. They each write about what they know best.


Not only does Sue Ann have actual knowledge of her subject matter, but she can also go speak at a paralegal convention or a lawyer conference. Her expertise carries weight. It’s a great draw.


Switch2So, what is your biggest asset?

Not a doctor or lawyer? You still have resources. Mari Sloan (Beaufort Falls) comes from a long line of Southern eccentrics and visionaries. Her storytelling skills made her book fascinating, but her ability to tell those stories out loud made her book events unforgettable. Did you hear some good family tales growing up? Bruce Cook (writing as Brant Randall) wrote a novel that incorporates some of his family’s stories in a knock-out book, Blood Harvest. But not only did he have the interesting stories, but Bruce is also a movie director and he knows how to stage a story for the most impact. And his eye for detail shows up on the page.


Now ask yourself again: “What am I bringing to the party? What else can I talk about that shows I just might have credibility in the subject matter of my book?”


Write a one-paragraph biography about yourself listing pertinent accomplishments and skills. You’ll need this when an agent asks: “Give me a brief bio about yourself that I can send along to the publisher when I submit your manuscript.”


Are you getting the idea what a platform is? Good. There’s more coming up the next time it’s my turn on the blog. Watch for it.



Author: gbpool

A former private detective and once a reporter for a small weekly newspaper, Gayle Bartos-Pool (writing as G.B. Pool) writes three detective series: the Gin Caulfield P.I. series (Media Justice, Hedge Bet & Damning Evidence), The Johnny Casino Casebook Series, and the Chance McCoy detective series. She also penned a series of spy novels, The SPYGAME Trilogy: The Odd Man, Dry Bones, and Star Power. She has a collection of short stories in From Light To DARK, as well as novels: Eddie Buick’s Last Case, Enchanted: The Ring, The Rose, and The Rapier, The Santa Claus Singer, and three delightful holiday storied, Bearnard’s Christmas, The Santa Claus Machine, and Every Castle Needs a Dragon. Also published: CAVERNS, Only in Hollywood, and Closer. She is the former Speakers Bureau Director for Sisters in Crime/Los Angeles and also a member of Mystery Writers of America and The Woman’s Club of Hollywood. She teaches writing classes: “Anatomy of a Short Story,” (The Anatomy of a Short Story Workbook and So You Want to be a Writer are available.) “How To Write Convincing Dialogue” and “Writing a Killer Opening Line” in sunny Southern California. Website:

13 thoughts on “Building a Platform”

  1. Great post, GB. Along with your trademark dry humor, which makes it entertaining AND readable, you offer good, sound advice about preparing to be hurled into the wacky world of publishing.

    Liked by 2 people

  2. Thanks, Bonnie. I am going to get back to taking my own advice this year. I might have part of the platform built, but I sure could do a little more polishing.

    Liked by 1 person

  3. Excellent post, Gayle. Like many of us, when I meet writers I ask what they’re writing. Can’t tell you how many times that answer comes out in unfocused ramblings, which makes me drift off in every sense. Cleverly written advice on an important subject.

    Liked by 1 person

    1. I heard long ago that a writer needs to have what basically amounts to an “elevator pitch” for their latest book at their fingertips just in case they need to rattle off a brief synopsis to a willing agent or movie producer. It’s what we use as a blurb for the book, so why not commit it to memory.


    1. Linda, You have so many books out there, but since many of them have a strong animal presence, especially dogs, that is your strong suite, with a little romance thrown in and a mystery to tie it all together.


    1. Mad, You have such visual books, that is definitely part of your platform upon which you build your stories. Your books are almost mystery tours through scenic areas of California with a busload of memorable characters to ride along with you.


    1. I know the term ‘platform ‘ can be scary, but if we can master a few of the basics it makes it a lot easier. I will have a few more tips in the coming weeks.


    1. Thanks, Maggie. I find that I learn many things when I start writing these blogs. Some things I already do; some I start doing; and some I hope I will do in the future.

      Liked by 1 person

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