Interview with Pamela Samuels-Young

There is a very exciting workshop coming up in July! In conjunction with Sisters in Crime Los Angeles, author/attorney Pamela Samuels-Young will present a “The Business of Books: Everything You Need to Know About Self-Publishing…And Then Some.”

The details follow, and we’ve also re-posted our interview with Pamela so you can get reacquainted with this fabulous writer!

Date:July 17, 2010

Time: 10 a.m. – 2 p.m.

Place: Hill Avenue Grace Lutheran Church, 73 N. Hill Avenue, Pasadena.

Author of the edge-of-your-seat Vernetta Henderson series, Ms. Samuels-Young will focus on the economics of self-publishing and distribution channels as well as promotional opportunities for the self-published author. Most writers do a lousy job of promoting their books. So whether you’re self-published or with a major publisher, this workshop will show you unique and cost-efficient ways to get your book in the hands of readers.

There will be time for lunch between the two sessions. Either bring your own lunch, or there are a few fast food places in the area. There is a refrigerator on the premises.
Cost for the workshop will be $25 for SinC members, $35 for non-members. (This might be the time to join SinC.) Checks may be sent to: SinC/LA, 1107 Fair Oaks. Ave., PMB 338, South Pasadena, CA 91030. NOTE: This workshop will fill up fast, so sign up early.
Workshops can also be paid through PayPal (if you have set up an account) by:
Going to the PayPal website:
Clicking on: Send Money
Typing in recipient:
Putting in dollar amount
Adding a note explaining what the payment is for; i.e. The Business of Books, July 17th
All questions should be directed to:

And now, for our interview with Pamela!

We are happy to have with us today author Pamela Samuels-Young, author of the Vernetta Henderson legal thrillers and a new stand-alone, Buying Time. Pamela is also an accomplished motivational speaker and corporate attorney. Welcome, Pamela! 

In Murder on the Down Low, the victims are all successful African-American men who claim to be straight, but have sex with men. Your latest book, Buying Time, involves buying the life insurance policies of terminally ill patients for profit. Where do you get such unusual and interesting ideas?

I find ideas everywhere. The Oprah show gets credit for Murder on the Down Low. I can still remember the day I watched in stunned silence as Oprah interviewed JL King, the author of On the Down Low. He boldly professed to sleeping with men, but at the same time, claimed that he was heterosexual. His shocking revelations about the secret world of men on the “down low” really shook me up. The very next day while I was driving to work, the plot for Murder on the Down Low came to me: What if attractive, successful African-African men were being gunned down on the streets of L.A. and no one knew why?
The idea for Buying Time came to me while chatting with a friend at a party. I knew he was in the insurance business, but when he explained that he was a viatical broker, I started asking lots of questions because I’d never heard of the viatical industry. When he finished explaining how he brokers the insurance policies of terminally ill patients, I knew there was a thriller in there someone. On the ride home, I thought to myself: What if a disbarred lawyer stumbles into the viatical business and his clients start dying before their time and he becomes the prime murder suspect?

I’m always on the lookout for interesting stories. My background as a television news writer helps me spot a unique and compelling story when I hear one. I don’t ever foresee having a problem coming up with interesting story ideas.

You have such strong female characters in your books. They are also complex—the level-headed female cop, the fiercely loyal friend who is ruled by her emotions, and the brilliant but insecure attorney. Are these characters a compilation of people you’ve met? And did you intentionally set out to make them so diverse?

While I outline my novels before I begin writing, I don’t have all the elements of the characters nailed down at the beginning. I spend a lot time on plot and very little on the specific personality traits of my characters. When I start writing, I simply let the characters develop. It’s a lot of fun to see where they go. I’m rarely thinking of specific people when I write. I do, however, set out to create a diverse cast of characters in terms of race, sex and class. I definitely like having strong female characters.
Murder on the Down Low deals with “straight” men having sex with men. Did you encounter any resistance or criticism from readers? And are you nervous about tackling controversial subjects?
I did receive an angry email from someone who accused me of “promoting homosexuality” in Murder on the Down Low. Someone else let me know that they did not plan to read the book (even though they enjoyed my other books) because it dealt with gay men. But that did not faze me one bit. I learned a great deal about HIV and AIDS while researching the book and I made a point of passing on what I learned to readers. For instance, before writing the book, I had no idea of the high HIV infection rates among African-American and Latina women. We are only 24% of the female population in the U.S., but more than 80% of new HIV diagnoses among women. There’s a clear message in the book that women must take responsibility for their own bodies. Murder on the Down Low is entertaining people, but educating them too.

New York Times bestselling author, Sheldon Siegel, refers to your “deft plotting” in Buying Time. I know from reading Murder on the Down Low that your books are impossible to put down. Do you have any advice for authors on how to keep the reader turning the page?
Before I became a published author, I spent lot of time studying the structure of books that I thought were page turners. Two of the earlier books that I literally took apart were The Firm by John Grisham and Roses are Red by James Patterson. I actually studied the dialogue, the action, the description, the length of the chapters, how the authors opened and closed each chapter. I asked myself: Why did I race through these books at lightning speed? After structurally dissecting several books, I came up with four techniques that I apply to each of my novels: 1) begin the book with something explosive that will immediately grab readers’ attention and pull them into the story; 2) hook readers at the end of the every chapter so that they are dying to know what happens next; 3) keep the chapters short, which makes readers feel as if they’re moving through the book at a faster pace than they really are; and 4) read the finished manuscript into a tape recorder and listen to the story as if it were a book on tape (editing while listening). It’s amazing the kinds of writing flaws that you can “hear” but not “see”. These techniques have helped me create novels that I’m proud to say are consistently described as page turners.
What made a successful and busy attorney step into the role of author?
Frankly, I got tired of never seeing women or African-Americans depicted as attorneys in the legal thrillers I read. I would close the books feeling satisfied with the story, but disappointed about the lack of diversity of the characters. One day, I decided that I would write the kind of characters that I wanted to see. In the process, I discovered my passion. At the time, I was an associate at O’Melveny & Myers, a large corporate law firm. Despite the demands of my law practice, I somehow managed to get up at four in the morning to squeeze in a couple of hours of writing before work. I wrote all weekend, in hotels, in airports, whenever and wherever I could find the time. I never really had a true passion until I discovered mystery writing. I’m currently practicing law as an in-house employment attorney for Toyota, yet I’ve still managed to publish a book a year for the last four years. Nothing short of passion made that possible.
There are plenty of sites that dispute the crime solving methods that investigators use on television and in books. Are there any attorney practices in fiction today that make you roll your eyes?
I will sometimes read something in a novel that is procedurally incorrect. I do roll my eyes and wonder why they didn’t do the research. But then again, mistakes are easy to make when you don’t write what you know. So if I’m off track with some of the non-law aspects of my novels, please forgive me!
Buying Time is your fourth book and your first stand-alone novel. When you parted ways with your publisher, you chose to self-publish a couple of your books in order to keep your name and books in the public eye. How has this worked for you? And would you recommend the experience to other authors?
I would definitely recommend self-publishing. Initially, I did not want to be self-published and resisted it every step of the way. But it has turned out to be a great experience for me. I felt very strongly that Murder on the Down Low was an entertaining book that readers would enjoy. After my previous publisher rejected it and my agent was unable to sell it to another publisher, I had three options: 1) put it on the shelf; 2) continue to try to sell it; or 3) publish it myself.
After developing a fan base with my first two books, I was really concerned about staying out of the market with a new book while I hoped and prayed that Murder on the Down Low was picked up. Victoria Christopher Murray, a very successful (financially successful!) Christian fiction writer, told me that publishing a book a year was one of the keys to her success. I definitely wanted to do the same. I felt that if I stayed out of the market, I would lose the momentum created by my first two books.
After a great deal of prodding from my husband, it finally dawned on me that if I really wanted to be a writer, I would have to take charge of my own career. I thoroughly researched the various publishing options and decided to create my own publishing company and find my own printer rather than go with a print-on-demand company. The distribution deal that I signed with the Independent Publishers Group (“IPG”) was definitely a Godsend. IPG got Murder on the Down Low on store shelves nationwide and even sold book club rights. As a result, both Murder on the Down Low and Buying Time are published in both hard cover and trade paperback.
I self-published Buying Time without giving my agent a chance to sell it because I knew that even if he got me a deal, it would be more than a year before the book made it to store shelves. Wherever I go, people are always asking me when the next book will be out, so I felt it would be a mistake to sit on the sidelines and wait for a book deal.
If a publisher decides to pick up one of my self-published books, great. If not, I’ll keep writing and publishing them myself. I’m about to enter my third printing of Murder on the Down Low and have made back my investment. In fact, Murder on the Down Low made more money than my first two book advances combined. So for me, that’s success.
Booksellers have their own ideas about how to categorize books. Have you ever had a problem with a bookstore wanting to place your mysteries solely in the African-American Fiction section? Where is your preference?
I’ve gone back and forth on this issue. Borders has my books in the African-American section. Barnes & Noble has me shelved in the general fiction section. Since I don’t have name recognition, I don’t mind having my books in the African-American section because they have a special appeal to African-American readers. But store placement isn’t a major concern for me. Most people don’t buy books solely by browsing bookstore shelves. There are so many other ways to reach readers. (Thank God for the Internet!) After the release of my first book, a bookstore owner in Atlanta told me that if I focus on my core audience, “crossing over” would happen in due course. I truly believe that. Once I nail down my core audience, I know my fan base will broaden. Mystery readers don’t care what color your characters are. They just want an engaging story, and that’s what I strive to write.
You are also a motivational speaker, and your topics range from the practical (how to self-publish) and the motivational (finishing your book despite your day job) to the spiritual (using faith to pick yourself up). If you had to pick one piece of advice that would most help our readers, what would it be?
Don’t let anyone deter you from pursuing your dream. Most successful authors experienced years of rejection. John Grisham, for instance, received 45 rejection letters and self-published A Time to Kill because people told him no one wanted to read about lawyers. How wrong they were! So if you think you have a marketable book, don’t give up on your dream. My goal is to become a New York Times bestselling author and to eventually write full time. I recognize that few authors ever achieve that level of success. That fact doesn’t stop me from dreaming big. I feel very strongly that there’s a significant market for my legal thrillers and I’m confident that I’ll eventually break out of the pack. Until that happens, I plan to continue publishing a book a year and watching my fan base grow. My best quality is my ability to get back up after a fall. The publishing industry may knock me down, but I’ll keep getting back up again and again and again.
As a follow up to the previous question, how would a group go about booking you as a speaker?
I love meeting new people and I enjoy public speaking and encouraging others to pursue their passion. (Take a look at my packed tour schedule!) To schedule me for a book club meeting or speaking engagement, visit my website at or email me at I’ve attended more than 100 book club meetings either in person, via speaker phone or via webcam. My goal for 2010 is to double that number. So all invitations are welcomed!
Finally, could you tell us what you’re working on now? The next Vernetta Henderson mystery? Something completely different?
The legal thriller I’m currently working on is another Vernetta Henderson mystery and will be the fourth book in the series. It’s called Attorney-Client Privilege. Vernetta squares off against an unscrupulous female attorney in an explosive gender discrimination case that could bring down a corporation. The story line involving her best friend Special will make you laugh, cry and root for her until the very end. Assuming I can continue to keep all my balls in the air, Attorney-Client Privilege will be released in November 2010.
Thank you so much for sharing your time with us. Pamela has a website where you can check out her novels her audiobook Writing a Novel Despite Your Day Job, a great tip sheet 101 Essential Resources for Fiction Writers. You can order her latest book Buying Time .
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