Promotion

by Linda O. Johnston

It’s November. A special month for me. I have two new books being published this month. Yes, two. My sixtieth and sixty-first traditionally published novels.

I’m delighted, of course, but still want to do more.

Meantime, I am now in the middle of promoting those books. What are they?

One of them is CRY WOLF, the second Alaska Untamed Mystery that I’m writing for Crooked Lane Books under my first pseudonym, Lark O. Jensen. I’m going to let the world know about it in a variety of ways, including additional blogs and a chat at Writerspace. I’m being interviewed by some people online. And I’m doing a Great Escapes Blog Tour, also online.

The other is CSI COLTON AND THE WITNESS, a Harlequin Romantic Suspense book in their vast series about the large Colton family. Because it’s a series with a large following in itself, and this story is the eleventh in this year’s miniseries, The Coltons of New York, I’m mentioning it a lot but not doing as much promotion for it.

So what do writers do when they want the world to know about their stories? They get out there and tell people in whatever way makes sense!

I’ve been doing this for a long time and have tried many ways of blaring my books out to anyone who’ll listen, including being on panels at conferences, giving talks at chapters of local writers’ organizations, whatever I can find. I’m doing a blog tour and have done several before. I’m volunteering to write articles for various publications.

Do they help? Who knows? I do sell books, but I’ve not had a bestseller. Not yet. But I’m working on it—and the promotions surely don’t hurt.

So what do you do when you have a book published? How do you publicize it? I’d be delighted to hear new ways of doing it, and the other writers who read this would most likely enjoy hearing it too. What works best for you?

And even if you’re not a writer, what kind of publicity do you like to see best from writers?

Let’s get out there!